Kris Hull: Creative Director in Vista, CA

Currently running a boutique creative services consultancy. Clients range from Hollywood movie studios to small bicycle component brands. Responsibilities include strategy, design, writing, and web development. The majority of work is executed on a contract basis through a handful of agencies. KR15 hires and manages developers & designers domestically & overseas to create an ad-hoc team to execute the project. Key projects include internal training materials for Toyota, key art for an independent film, launching an e-learning company, and creating a bi-lingual website for an international NGO with a database of over 7000 documents. Key Agency Partners: Lift Creative Studios 10/2017 – Present Currently contracting with an agency called Lift relative Studios. Key projects include branding, product launches, and advertising campaigns for the cycling market. Point of sale design, trade show design & activation, event marketing & activation. Consultation for product development. CrossSection Ventures 9/2007 – 9/2017 Contracted with an agency called CrossSection. CrossSection worked almost exclusively in the Faith market for Non-profits, Films, and Publishing. Major clients included movie studios like Paramount and Lionsgate, Non-profits like World Vision and Open Doors, and authors like Doug Fields and Kay Warren. A main component of my work with CrossSection was the creation of marketing campaigns built around a piece of media such as a book or a film. My partners and I would brand and package the content, create additional resources derived from their content, print and publish everything, create a website to market their products and an e-commerce store to sell them, and set up a social media marketing strategy.

In charge of all of the company’s internal and external communications.

Acting Creative Director in charge of marketing & web, supervising a team of 4 creatives. Interviewed and hired two employees, including my replacement as head of web.

Although given the title “Senior Web Designer,” functioned as Art Director in the creative department. Primary responsibilities: Develop new properties and execute new initiatives for existing business divisions. Build systems to allow non-technical employees to update our web properties, and train employees on their use. Secondary responsibilities: In charge of managing ongoing maintenance for current properties; either by executing updates myself, or using other members of the creative team. Building standards and best practices for the creative department to follow. Project management, Job tracking, File naming, file storage, etc. Projects include: Build a new corporate website and storefront, helping transition the company from 100% mail-order catalog to 80% e-commerce in 2-years. Business unit branding. Business unit website development. Product development. Migrating several static web properties to CMS’s. Creation & management of email newsletters, banner ads, online promotions, and all manner of print media jobs. Enabling business unit managers modernize their operations.

One-man studio. Wore every hat from start to finish. Acquired the client, managed the account, wrote proposals, design + production, delivered presentations, hired & supervised freelancers.

Print and web design, project management, client liaison. Managed multiple projects of my own while simultaneously directing designers on their own projects. Maintained and upgraded the computers for the less-technically-inclined employees. De-Facto IT guy. Interviewed and hired three employees and an intern.

During the Studio H years I did a lot of stationary packages, apparel art, technical illustration, and designed training materials. I also taught graphic design and troubleshot computer systems.

Cool stuff like authoring and troubleshooting multimedia applications in Macromind Director and mundane stuff like scanning & color correcting slides and digitizing video.

Miscellaneous print design, outputting files, making proofs, and picking up (other people’s) slack.

Created technically correct assembly drawings for the OEM assembly workers and sales representatives. The drawings had to be pretty enough for the sales reps, and still be technically correct and easy to understand for the OEM department.