Kristen Arimond: Global Digital Design Director in Rancho Santa Margarita, CA

• Established and led the implementation of a standardized global system for digital design and best practices across all Boardrider's brands, collaborating with cross-functional teams on various digital platforms including websites, paid media, social media, and email marketing. • Analyzed the creative development process to identify global process inefficiencies, recommended and road-mapped long-term solutions that led to a 78% reduction in resource usage. • Key partner in the creation and direction of an established design system including digital brand style guide, component library, and icon library to support the Quiksilver website redesign. • Spearheaded the creative direction, development and deployment of a global email design system for all Boardrider's brands,. This helped to streamline email production and ensured brand consistency across multiple teams and regions, resulting in a 63% increase in revenue per email.

Art direction of creative team in the ideation, design, and execution of campaign and brand collateral to ensure brand integrity and campaign consistency across all channels including Visual Merchandising, Sales, Education, PR, Events, Corporate, Digital, Online, and Social Support the Executive Art Director/Creative Director with mood boards, stylized photography concepts, campaign logo/tag-line lock-ups, and brand guidelines Manage, develop, and mentor a team of 20 including: Design Managers, Graphic Designers, Project Managers, Events Team, and Branded Collateral Team to institute processes to maximize department efficiencies and ensure deadlines are met Provide support to the Project Management Team to ensure creative requests are reviewed, assigned, and meet all brief requirements Work closely with cross-functional team leaders and company VPs to create and implement a go-to-market process to ensure successful product launches and ROI’s are met Get “hands on” during the design process and present final assets to stakeholders for approval Ensure creative deliverables follow all industry best practices in print production, visual merchandising, conversion marketing, and digital development

Art direct, visualize, conceptualize, and work with creative team to design cohesive campaigns and brand collateral across all print, digital, social, visual merchandising, PR, events, education, sales, and corporate channels Manage, lead, and develop creative team to produce best-in-class creative consistently and guide them to make smart strategic creative decisions Partner closely with cross-functional team members to present creative and facilitate effective feedback and implementation Hire and manage external vendors to execute new and innovative print and digital techniques

Art direct, concept, create, and manage the Interactive Design Team to ensure brand integrity and campaign consistency across all digital platforms including experience/ interface design, website graphics, email marketing, social assets, and banner advertising Elevate team development and provide quality assurance for creative deliverables that follow web/digital industry trends and best practices Work closely with the PM team to map out execution of all phases of projects from start to completion ensuring deadlines are met

Create dynamic, compelling, and compliant web and print collateral from concept through fruition to successfully communicate Too Faced identity and brand standards. Work alongside creative director and department managers to help lead the creative team from rough concepts into effective designs that visually reinforce project goals. Respected leader and mentor to junior team members.