Kristen Mauricio: in Ventura, CA
Kristen Mauricio
Ventura | United States
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Work experience
Seagate
Marketing Manager - Media & Entertainment Channel | 10/2019 - 08/2020
Developed the strategy and execution of marketing events, campaigns and activities with strategic reseller partners with focus on creative professionals and film studios. Leveraged remote workspaces to deliver first-class partnership marketing support on behalf of the global marketing organization.
Focused quarterly go-to-market strategies driving engagement and sales for target creative professional groups via nimble campaigns including leveraging rapid A/B testing analytics for in-market placements resulting in optimization of campaign tactics and spend.
Developed rapid messaging shifts with vendors supporting the movement towards remote work across the nation resulting in increased brand awareness for LaCie, driving incremental sales for the quarter.
Lead the Lyve Drive product line launch for vendors supplying film, television and production studios and cultivating interest among key retailers and end users resulting in the development of pre-order and first-to-market negotiations and acceleration of growth for the new product family.
Guitar Center
Marketing Manager (Tech Category, Services & Business Solutions) | 09/2017 - 10/2019
Category Marketing Manager - Tech Category, GC Professional, Lessons, Rentals & Repairs — September 2018 – September 2019
Digital Marketing Analyst — September 2017 – September 2018
Developed and implemented marketing strategies to drive category growth for Guitar Center and Musician’s Friend (GC subsidiary) through online and retail channels. Identified key growth opportunities including product launches, omni-channel promotions and other retail tactics to drive engagement, traffic and market share growth. Led marketing strategy and oversaw execution of lead generating marketing tactics to drive incremental growth for GC Professional and the Lessons, Rentals and Repairs departments.
Drove top line sales through the orchestration of cross-functional teams to execute over 100 first-to market online and retail product launches for global vendors.
Developed promotional and product strategies for sub-categories: microphones, live sound, DJ, lighting, software, recording, keyboards, MIDI and content creation, resulting in increased year-over-year sales.
Developed 2019 holistic marketing plan for GC Professional driving key initiatives of lead generation and awareness for new and existing customers resulting in an 11% increase in year-to-date qualified leads.
Activated pay per click, Google ads, CRM, social media, digital display and print advertising to drive traffic to refreshed GC Professional landing pages resulting in a 60% increase in web traffic.
Developed targeted 2020 marketing plan achieving sales, engagement and enrollment goals for Lessons resulting in new collaborations with Repairs and a variety of vendor brands.
Led the data based execution of nationwide campaigns for Lessons, Rentals and Repairs via print, pay per click, digital and social media advertising, television and in-store messaging achieving unified campaigns maximizing budget allocation and reach across customer bases.
Earth Science Naturals (ESN Group, Inc.)
Marketing & Social Media Manager | 02/2016 - 09/2017
Orchestrated brand management for omni-channel presence specializing in international marketing, promotional planning, creative direction and go-to-market strategies. Developed growth outlets for partnerships including subscription boxes, influencer marketing and industry-specific brand collaborations.
Established Latin American wholesale market by onboarding and developing relationships with Carrion stores resulting in distribution to 5 Central American countries.
Drove digital sales via email, web and social resulting in 20% increase in sales for September of 2016.
Managed and activated relationships with freelance partners, influencers and other brands and vendors resulting in a net 250% growth in followers across social media channels.
Accutech Data Supplies
Marketing Manager | 05/2012 - 01/2016
Overhauled the branding of company-owned replacement toner brand creating value propositions and market position against industry competitors. Directed marketing communications including email, web and print tactics to continue to engage existing customer base throughout products’ lifecycle.
Designed a rebranding strategy to increase market share and establish brand presence resulting in a 12% increase in sales of “Reflection” toner cartridges within the first 6 months after reintroduction.
Managed placements, timing and promotional planning for vendor-sponsored incentives generating increased vendor funded program and participation.
Developed social media strategy for Pro-Lite, Intl. increasing digital presence resulting in a 300% increase in social media followers for the brand.
Ventura Family YMCA
Marketing Coordinator | 09/2010 - 04/2012
Marketing Coordinator? — September 2011 – March 2012
Marketing Assistant? — September 2010 – September 2011
Directed communication and dissemination of information to a bi-lingual, multi-generational customer base to maintain engagement throughout the customer lifecycle. Developed acquisition campaigns, retention activations and events to maintain market share.
Developed bilingual collateral resulting in increased membership sign ups, customer retention and program revenue.
Coordinated event strategy for yearly fundraiser resulting in an additional 7% funding raised above goal.
Created multi-channel digital campaigns for social media resulting in a net 200% follower gain.
Education history
Pepperdine University
Masters | 2015 - 2017
University of Notre Dame
Bachelors | 2006 - 2010
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