Kristi Hadix: Marketing Consultant, Co-Founder in Orange County, CA

Deliver strategic, creative branding and marketing services for B2B/B2C clients. Author multichannel marketing plans and manage campaigns. Develop content for social media, email, promotional events and video production. Manage email lifecycle marketing programs, SEM, e-commerce merchandising, website design and optimization. Creative design and logo rebrands. * Produced promotional video content, steered business development, and managed vendors for CA manufacturer. * Managed highly successful integrated PR promotional micro-site launches for Warner Bros. and Netflix. * Developed creative concept for Orbitz that resulted in highly successful national on-air ad campaign. * Innovated phased CRM program and loyalty rewards platform for Disney online and retail stores. * Provided key learnings and recommendations from email campaign analysis to improve future results for Snapfish. * Designed online portals for IBM and IRS to facilitate product distribution and host internal knowledge base. * Presided over segmented consumer product content development for Farmers Insurance websites.

Managed accounts and strategy for top-tier brands at a premier international loyalty marketing agency. Oversaw multichannel CRM and loyalty programs to generate sales revenues on key client accounts and capture additional market share. Identified new business opportunities in email, viral, and social networking domains. Collaborated with cross-functional teams to produce outstanding creative. * Launched ground-breaking, experiential, multichannel CRM loyalty program for Westfield shopping centers; managed 55 segmented websites and national email campaigns for Westfield Connect. * Streamlined business rules and acquisition technology to increase membership by 229 percent in just one month. * Steered Jiffy Lube's interactive, touch screen kiosk program in over 2K retail sites to build loyalty-member base.

Designated Acting VP of Marketing to oversee and manage campaign process for retail shops, mail order, and e-commerce channels. Administered $12M budget and directed five personnel in new Direct Marketing department to execute strategic marketing, promotions, and advertising plans. Built brand equity through strategic cross-promotion with Berkshire-Hathaway retail partners. Created acquisition campaigns and referral programs; capitalized on SEO opportunities; and managed Yahoo! and Google PPC ad performance. Partnered with business units to review key sales and thought initiatives and attain sales goals. Presented monthly business highlights to CEO and Berkshire-Hathaway shareholders annually. * Extended store operation hours to increase revenue and implemented bounce-back promotions. * Collaborated with customer service to reduce advertising and operating expenses by 20 percent within six months and grow customer CRM database by 163 percent in just one year. * Successfully allocated limited resources to streamline ecommerce website sales funnel and user experience. * Increased search rankings by 20 percent, PPC conversions by another 20 percent, and sales ROAS by over 245 percent. * Oversaw online sweepstakes to achieve 52 percent email opt-in rate, increasing email revenue by $4.8M in 18 months. * Developed marketing strategy, plan, execution, analysis; realized 17 percent revenue growth totaling $30M in one year.

Engaged GSN viewers and gamers with fun, interactive experiences. Fulfilled marketing plans for email, on-air, website, online games, iTV and mobile. Developed sponsorships, targeted ads, managed promotions and launched loyalty program. * Introduced GSN Rewards Powered by My Sony, first cable network loyalty program garnering 60M households and over 400k members in only six months. * Spearheaded $2M integrated ad campaign, awarding $100K in prizes for network's first interactive/mobile trivia sweepstakes; and coordinated ongoing promotional email campaigns with Sony to reach 5M+ subscribers. * Contributed to GSN's four Interactive Emmy nominations for innovative work in interactive television and loyalty.

Drove sales revenue through development of effective product training, documentation, marketing collateral and website content for startup software firm. Presided over global B2B loyalty program, QualNet University Program (QUP). Managed promotions and CRM efforts to acquire and retain university accounts. * Launched and first, sold-out QualNet World Conference and realized 150 percent increase in global QUP membership across 400 universities and 14 countries. * Hosted webinars to promote products and build brand profile, leading to 23 percent in additional, qualified sales leads. * Managed and promoted national product training workshops, increasing attendance by 50 percent in just one year.