Kristin Biggs: VP of Global Planning & DTC Merchandsing in Encinitas, CA
Kristin Biggs
VP of Global Planning & DTC Merchandsing
Encinitas | United States
Skills
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Industries
Fashion
Lifestyle
Streetwear
Swim
Summary
Activity
Projects
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Work experience
BRIXTON
VP of Global Planning & DTC Merchandsing | 01/2023 - Current
BRIXTON
Director of Global Planning | 10/2021 - 01/2023
Forma Brands
Global Demand Planning - DTC | 03/2021 - 12/2021
SPARC Retail
Head of Women's Activewear Division | 04/2013 - 03/2020
Head of Men's Knit Planning Team for 3.5 years, Head of Live Love Dream Planning Division as well as Head of Planning for Girls Leggings, Fleece and Active Wear for 2.5 years. Built strong cross-functional & direct report relationships while successfully working remotely for 6 years.
Over the course of 6 years, managed the financial success across of multiple departments and divisions for stores and ECOM with annual sales ranging from $38M - $170M (15-30% of total company revenue).
Boosted sales and GM$ for the most underperforming product by +2500bp GM$ comp and +18700bp retail comp.
Designed and developed analytical methods to hindsight and report quarterly/monthly status and action plans for divisions owned, resulting in +10% increase in profitability for the year.
Club Monaco
Head of Men’s Planning Team | 09/2012 - 03/2013
Developed and managed the financial plans for the Men's Division totaling $45M in annual revenue. Inclusive of 6 apparel departments and 10 accessory departments.
Strengthened the 2012 margin results over 2011 within the Men's Merino business which resulted in +7% GM$ on +4% inventory to
2011.
Managed and developed a team of 3 associates and spearheaded all planning projects relating to the Men's Division.
Oversaw the implementation of the new SAP system. Worked closely with Ralph Lauren IT department in testing and initiating improvements tailored to best practices within Club Monaco.
Ann, Inc
Senior Merchandise Planner | 09/2010 - 09/2012
Developed, managed and presented to SVP and CEO comprehensive financial sales, gross margin and inventory plans for multiple departments totaling $130M.
Increased total sales and margin penetration of multiple departments owned; Tops +4ppts to 2011 in sales; Woven's +3% sales and +10% margin.
Spearheaded training sessions for entire planning/pricing teams and collaborated with IT to help implement and test the new SAP system.
Coach, Inc.
Senior Merchandise Planner | 05/2009 - 09/2010
Created financial plans for $216.4M Handbag and $2.5M Footwear categories totaling 70% of the Coach International business.
Collaborated with the merchandising team to create an assortment across 18 countries based on combination of store size, assortment preference, and volume.
Developed POS/Retail sales forecasts utilizing sell-through, seasonality and clearance assumptions to optimize inventory and drive top-line revenue.
Coach, Inc
Merchandise Planner | 10/2008 - 05/2009
Developed assortment and review tools to train the sales team in an accelerated fashion to generate all orders for the channel.
Managed financials and product buys for 3 divisions totaling $99.2M in revenue. (Women's Accessories, Men's, and Fashion Accessories)
Collaborated with merchandising to develop and communicate a monthly assortment based on performance metrics to support the accounts' in-store execution.
Polo Ralph Lauren
Planning Analyst | 09/2007 - 10/2008
Created and managed yearly budget across 4 divisions within Lauren.
Owner of product development timelines and coordinated schedules of 3 brands Lauren, Chaps, and American Living.
Increased productivity and cohesiveness across 3 brands by synthesizing an operational timeline for product.
Recipient of the Polo Ralph Lauren Business Achievement Award in 2008.
Roberta Freymann
Trunk Show Coordinator | 08/2006 - 08/2007
Partnered with the Vice President to create annual financial budget in conjunction with the total company’s sales goals.
Maintained successful client relationships for the company and acquired 4 new clients within 5 months of hire date.
Exceeded all sales goals +5%-10% for each trunk show and met yearly goals within 7 months.
Victoria's Secret
Lead Sales Associate/Visual Merchandiser | 05/2001 - Current
Demonstrated leadership in driving sales and profitability by achieving store and individual goals.
Executed and supervised new floor-set concepts for product features and newness.
Analyzed business reports for improved profitability with visual merchandising decisions.
Education history
University of Mary Hardin Baylor
BBA
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