Kristin Borg: Art Director, Senior Packaging Designer in Moorpark, CA

As the art director here at Aisle 9, I work with my colleagues, as a team, to strategically place our clients on the shelves of major retailers through brand packaging design, marketing collateral and in-store displays. My methodology goes beyond making a product look pretty; it's important to me that there is a strategy and a visual message communicated to the consumer... The reality is, the package I generate is a silent salesperson on the shelf. Responsibilites: Generate and develop ideas for packaging, ads, brands and campaigns for print and web. Work alongside a team to ensure the creative strategy was innovative, motivating and right for the client. I have also inspired, encouraged and mentored junior teams, briefed photographers and presented to clients. Packaging Design Categories: • Herbal Supplements • Frozen Meals • Beverage • Cereal / Condiments / Ready to Eat Meals • Health & Beauty / First Aid

As an owner and designer of Borg Design Group, I wanted to offer clients an intimate yet expansive design force. We are a small, collective creative group that loves design, good food and family life. 16 years later and five kids... our focus still remains on strategic design and management, client relationships and our success being their success. Our breadth of work consists of: • Branding (Logo Development, Brand Boards, Stationery System, Naming) • Retail Packaging (Housewares, Cleaners, Automotive, Salon, Health & Beauty) • Print Collateral (Brochures, Catalogs, Direct Mail, Newsletters, Advertisements) • Digital Collateral (Website, Email Blasts, Mobile, PPT) • Environment (Booth Graphics, POP End Caps / Displays, Restaurants, Interior Car Accessories) Community Involvement: • Make a Wish Foundation • Moorpark Presbyterian Church • Luthern Retreats, Camps & Conferences • Mentoring Interns - High School / College • CSUN Portfolio Reviews • La Reina High School - Career Day Pres

From an internship to graphic designer level... I was involved with every aspect of the design world and various projects: • Annual Reports • Corporate Brochures • Marketing Materials / Direct Mail • Identity Systems / Logos • Photoshoots As the story goes... I was a student at NAU and saw a logo design by McNulty & Co in a logo book. It listed the city and being in disbelief, naturally I called to verify. Yep... there was a design firm in Thousand Oaks. Wow! I didn't have to commute to LA for a job? Could this be true? A month later, I was hired as an intern for the summer and asked to remain on staff (they liked me). McNulty & Co gave me a great opportunity to be involved from the get go, very grateful.