KRISTINE BRIGGS: in ANAHEIM, CA

Initiation and direction for all aspects of consumer and trade marketing and communications for up to nine diverse brands simultaneously. Key Accomplishments • Supervised marketing team in project management, branding, copywriting and design through major corporate growth period, including three acquisitions, one merger and one new company launch. • Maintained media and project schedule for brands in five vastly different industries, supporting multiple daily deadlines for more than 100 trade and consumer media outlets worldwide. • Created comprehensive marketing materials and campaigns from concept to completion, including research, copywriting, art direction and approvals, from single page print ads to multi-page brochures and email blasts. • Coordinated complex direct mail endeavors for up to 80,000 U.S. and international recipients, including collateral development, printing, database organization, and mailing. • Wrote, collected and analyzed online customer surveys.

Creation and execution of branded marketing activities for multiple target audiences (third party administrators and brokers, plan sponsors, employees, general consumer) and management of sales support staff. Key Accomplishments • Coordinated high-level integration functions for internal and external marketing and communications during two corporate mergers in one year. • Managed all elements of Premier Sponsorship for national industry association convention / trade show and exclusive VIP reception, coming in 10 percent below overall budget. • Within one week, planned, implemented and oversaw company-wide internal trade show for 600 people in two locations to introduce new corporate products. • Increased marketplace visibility through branded advertising campaigns with more than 75 national and regional trade publications, business journals and newspapers. • Improved Readex composite score to 17 percent above average for all ads studied, significantly increasing effectiveness ratings in all categories over previous year’s advertisement.

Managed marketing supervisors and graphic designers in strategic marketing, branding, promotion and sales support for more than 50 consumer and trade magazines and websites. Key Accomplishments • Spearheaded event planning and promotional activities for first-ever Dog World “Show Dogs of the Year” awards and dinner, attended by 200 prominent members of the show dog community and key industry press. • Increased classified and breeder advertising sales by 10 percent with award-winning direct mail campaign. • Motivated sales team and boosted ad sales through creation of higher quality, information-packed media kits for multiple magazines. • Built market research database by writing, tabulating and evaluating online and print reader surveys for eight magazines.