Kristy Leigh Parker, MPC: in Layton, UT

Responsible for implementing Leukemia & Lymphoma Society’s (LLS) Patient Access strategy, which is to connect patients with LLS core services soon after diagnosis; provide ongoing support, education, and access to quality care and partner with campaign and donor development in revenue generating activities. Act as the key mission “expert” for the chapter and deliver essential access and education services to multiple stakeholders to ensure patients receive quality, coordinated cancer care. Identify opportunities to better reach underserved communities through provider and community outreach. Conduct community-based education programs to include underserved communities and secondary markets. Conduct face-to-face visits with physicians, nurses, social workers, and other providers at cancer centers and community oncology offices, as well as with community-based organizations, to build relationships and introduce them to LLS mission and core services in order to increase patient referrals. Connect patients with LLS core services and/or external resources soon after diagnosis. Territory coverage includes Utah, Wyoming, and Western Colorado. Key Highlights: – Contributed in the planning and execution of a large, regionally based blood cancer conference with more than 500 participants. – Conducted community-base educational program in conjunction with Huntsman Cancer Institute for patients and caregivers to “Meet the Doctors” and discuss their specific blood cancer diagnosis. – Organized and executed a pre-screening program of “Cancer: The Emperor of All Maladies” in which LLS contributed to the making of the film. More than 95 participants attended. – Engaged patients, caregivers, and health care professionals to volunteer for campaign, donor development, and mission related activities.

Assume full accountability in overseeing and directing marketing campaign to support company culture; while driving the overall achievement of organizational goals. Facilitate customer service training to new employees to address and provide existing and emerging client needs. Lead efforts in drafting business plans including company budgets and quarterly and semi-annual business reviews. Provide timely updates to executive-level managementon the effectiveness of strategies, selling programs, and initiatives. Manage and coordinate the distribution of press releases and pitches to local and national media outlets to acquire positive coverage in multiple publications. Coordinate and address all areas of concern on home health, hospice, and rehabilitation therapy needs of patients; while consistently providing continuity of care. Establish and foster productive relationship with key referral sources which included physicians, case managers, hospital staff, and social workers. Key Highlights: – Formulated and executed customer-focused strategies to communicate key growth opportunities for the business. – Leveraged expertise for evaluation and development of marketing strategies in accordance with company objectives and market trends. – Developed and implemented communications strategies in alignment with audience specifications. – Demonstrated efficiency in drafting and designing effective sales communication collateral in support of organizational objectives. – Served as the driving force in boosting home care patient referrals by 20%; skilled nursing facility referrals by 71%; and hospice referrals by 119% through proven leadership skills. – Earned recognition as a Legendary Employee in recognition for strong commitment to excellence.

Provided oversight to team of 35 professionals including staff hiring, orientation, and development. Closely supervised individual work process to ensure accuracy of skills and general work performance as well as high level of productivity. Secured and properly maintained compilation of relevant business data encompassing financial and performance data. Key Highlights: – Contributed key inputs in developing and modifying procedures, forms, practices, workflows, and personnel assignments. – Significantly improved resource allocation through efficient management company expenses. – Eliminated overtime and hiring experienced professionals that lowered expenses. – Pioneered the development and implementation of department's first incentive performance plan which resulted in significant reduction of accounts receivable from 36% to 16%.

Capitalized on industry expertise for the development, implementation, and keen evaluation of comprehensive marketing program. Established and maintained internal and external communications, while spearheading all aspects of organization marketing activities and material including publications and media relations. Planned and organized events to generate money and awareness for the non-profit foundation. Key Highlights: – Designed short- and long-term budget plans for the marketing communications public relations program. – Led efforts in devising and executing outreach and education programs for the community.