Kyle Forsdick: Freelance Designer in Seattle, WA

- Provide design services across digital, print, apparel, and softgoods for clients in the tech, retail, apparel, and medical space - Designed custom apparel, softgoods, layouts, and presentations using Adobe Suite and Blender; tailored to meet brand standards - Ensure 100% customer satisfaction by working closely with the client to conceive designs, finalize solutions, and meet deadlines - Client list includes: Mountain Hardware, Stanley PMI, Nike, The Squad Nation, AAA

- Own the creative, visual direction, and production for marketing, web, and collateral for product segments, including research that aids in developing fresh creative ideas for advertising and promotional executions, learning new software and artistic techniques - Collaborate directly with the product segment team (marketing, sales, analytics, product, and engineering) in driving creative workflow needs and development for specific product segments leading to $2.9 million in sales - Participate in creative strategy meetings with the leadership to translate business strategy into creative concepts - Manage in-house and external creatives to inspire, develop and execute short-term and long-term creative strategies and assets - Operate cross-functionally with lead analytics, breaking down complex data analyses into simple, compelling ideas and highly-engaging designs - Lead photoshoots, pre-press reviews, and approvals

- Directed Headset’s new product marketing materials, including web, email, social, presentations, and booth footprint design contributing to achieving 120% of audience engagement in Q4 2020 - Worked cross-functionally with sales, marketing, and senior leadership to identify new design opportunities and product solutions - Increased click-through rates by auditing and updating all public-facing materials with updated branding and messaging to improve website conversion rates and consumer behavior metrics by 35% during Q4 - Accelerated design process time by 20 hours per week by designing and curating a tool kit containing resources for co-branding partner initiatives - Collaborated with the analytics and product team to translate metrics into sharable and snackable social assets; increasing social engagement by 403% in Q1-Q3 2021 - Led photoshoots, pre-press reviews, and approvals

- Operated as Creative Director for Radar Waterskis 2018 & 2019 seasonal product line resulting in $4 million in sales each year - Managed design on projects, product development schedules, and work-flows for rapidly changing timelines and multiple priorities and demands - Collaborated with the lead designer for Ronix 2016 & 2017 product line to establish brand consistency across 30+ products - Visited factories 3-4 times per year to work closely with the local product teams, clarifying design intention; and resolving development issues - Teamed up with adjacent departments to integrate new strategies, technologies, construction, and patterns to scale manufacturing by 35% annually - Prepared and reviewed 45+ tech packs per product season to hand off to manufacturing partners and maintain design consistency - Influenced product innovation and creative designs by researching global design trends by attending design trade shows annually - Constructed and presented design concepts bi-annually showcasing seasonal product lines to leadership, sales, and product distributors of 50+ European and US markets

- Designed five waterskis and 12 life jackets designs for Radar Waterskis in the 2016 & 2017 seasonal product line utilizing Adobe Suite - Conceptualized with the lead designer to establish design uniformity across 30+ products for the 2016 & 2017 Ronix product line - Spent 10+ days a year in Asia visiting manufacturing partners to execute hands-on design direction and production - Established an excellent capacity to perform design skills such as typography, ideation, color theory, visual presentation, and layout - Facilitated two successful product line role outs for 2016 & 2017 by reinforcing cross-team collaboration and communication between designers, product managers, sales managers, and senior leadership