Kylie Clarke: Web & Publications Design Manager in Boulder, Colorado

- Photograph people, products, and events weekly. - Edit an average of 800 photos a week. - Design logos, websites, and other marketing assets. - Talk with business owners about brand goals and how we can accomplish those together.

- Create original content in the following categories: graphic design, web design, editorial design, digital promotions, motion graphics, photography, social media content, apparel design, and e-newsletters - Develop digital marketing strategies, design brand visuals, and build brand awareness - Supervise and mentor interns - Manage the college’s social media and collaborate with 60+ social media coordinators across the college - Maintain and develop three websites: Colorado.edu/artsandsciences, Colorado.edu/asmagazine, and Colorado.edu/asfacultystaff - Led the art direction for projects, such as but not limited to an interior design for the Arts and Sciences football suite, the Ampersand Podcast website, and the Arts and Sciences annual print magazines - Leverage programs such as the Adobe Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro, and Lightroom), Marketing Cloud, Asana, Canva, Later, Hootsuite, Bynder, and SketchUp to develop high-quality deliverables - Define project timelines, parameters, and deliverables - Collaborate with stakeholders, both internal and external

- Edit Wedding Photography bundles including, 700-900 photos a week. - Demonstrate Lightroom efficiency and proficiency weekly. - Photograph weddings. - Provide excellent customer service. - Assist with studio and commercial shoots.

- Develop sport graphics and templates for GameDay Graphics, scoreboards, LED displays, posters, social media assets, and other graphic design assets. - Design logos for games and apparel. - Display and communicate extensive knowledge of the Triton brand. - Review designs to maintain brand guidelines. - Work with the Athletics Department to promote games and scholar athletes through digital media shared on UCSDTritons.com, Instagram, Facebook, and Twitter. - Delegate graphic design tasks and teach design skills to a student employee. - Utilize Adobe Photoshop, Illustrator, InDesign, Google Drive, Asana, and Excel. - Learn new design skills weekly. - Direct promo shoots for the UC San Diego Tritons. - Communicate across departments to deliver design assets.

- Design email campaigns and quarterly newsletters. - Utilize graphic design, extensive branding knowledge, and data analysis to develop marketing campaigns and assets. - Promote and photograph clean-up and 5K events. - Create marketing campaigns and social media content. - Post regularly on Instagram and Facebook. - Delegate graphic design and social media tasks to interns as needed. - Volunteer at clean-up and other events.

- Collaborated and contributed to mood boards and marketing concepts with a team. - Illustrated vector illustrations and patterns for manufacturing. Worked with CYMYK and RGB printers. - Developed designs for Tyvek bags. - Delivered on-brand email layouts and social media marketing assets. - Organized and edited studio photography. Prepped and optimized photos for the web. - Designed B2B marketing assets to display Aloha bag collections to national retailers including Tommy Bahama, REI, and Vuori. - Worked on collaboration bags for Vuori and smaller brands located in Hawaii.

- Managed a team of eight designers and writers. - Conducted two to three market research interviews a week. - Analyzed qualitative data and created effective ways to give back to the community. - Photographed small business products and services. - Wrote and edited two to three articles weekly. - Provided shop owners with photography, short videos, and articles to increase visibility and sales. - Taught a group of 20 UC San Diego students how to preform market research through guerrilla interviews. - Participated in SD Design Week to educate the public on design research and local disparity during the pandemic lockdowns. - Increased small business sales in a low income neighborhood.

- Managed Instagram, Facebook, and Twitter accounts for the Mission Hills Garden Club. - Quickly responded to community member's comments, direct messages, and questions. - Created a marketing plan to provide board members with insight on the advantages of using different social media strategies. - Solidified and regulated Mission Hills Garden Club's brand voice on social media by writing captions and event invitations. - Worked with multi-disciplinary board members to maintain a consistent posting schedule and online presence. - Attended all member and board meetings, to foster strong relationships with loyal club members as well as new potential members. - Researched new gardening trends and tips to share with members.