Kylie Turner: Senior Social Media Manager in San Diego, CA

Client-facing role managing 15+ clients and their online presence. Manage a team of social media interns, coordinators, and specialists. Create, maintain & oversee all social media platforms for various clients and industries. Content writing and creation of monthly Social Media campaigns. Create blogging editorials, including SEO blog topics with keywords and internal linking. Blog posting on platforms (WordPress, Shopify, & Hubspot). Manage Writers and Designers. Run social media advertisements (Facebook, Instagram, Twitter, Tik Tok, Pinterest, and LinkedIn). Create monthly reports on all running campaigns and social media insights Write and manage client articles and press releases. Develop new business relationships with Editors, Stylists, and Bloggers for clients. Conduct client competitive research and analysis. Develop Marketing Materials (Infographics, Promotions, Ads etc.).

Manage the property's online presence. Approve PR and media content. Create and manage sponsored ads and paid media. Take photo and video of the space on a consistent basis. Manage and respond to all online review sites. Generate weekly reports of paid and organic results.

Develop, execute and optimize integrated digital marketing strategies to meet objectives of an eclectic client roster utilizing a range of channels including SEM, SEO, display, social and email. Develop and manage budgets/media mixes across paid channels. Measure and report on the performance of all digital marketing campaigns against KPIs and provide strategies for improvement. Identify trends and insights, and optimize spend and performance based on that information Conduct research to help identify target audiences, market segments, and engagement techniques.

Design marketing and advertising content for over 15 accounts, including promotional flyers, ads, sponsorship decks, and the company’s media kit using Adobe Photoshop, Lightroom, and Premiere. Social Media Account Manager, which includes managing and maintaining accounts' Website, Facebook, Twitter, Google Page, Yelp, Zenreach and MailChimp newsletters and email marketing. Research and provide ideas to be implemented in marketing and promotions strategy meetings. Create shot lists and direction for hired photographers and videographers as well as direct and manage captured content. Coordinate, manage, and work company and client events. Complete various office administrative roles such as scheduling meetings, coordinating checks, etc.