Labbé Rojas: in Villa Alemana, VS

Develop and lead a marketing team that develop and execute new products concepts and strategies to position business as innovator and leader. NOTABLE ACCOMPLISHMENTS: 1. Successfully pioneered and launched the following key initiatives for the company: 2. Led introduction and expansion of global brand BIMBO and MARINELA successfully in the Ecuadorian market, adapting successfully global brand values to a local market. 3. Oversees 4 brands, integrity and cohesiveness under brand arquitecture. BIMBO-SUPAN-MARINELA-BRAUN-GRILE. 4. Work with cross-functional team to determine new products, graphics for packaging, collateral and sales presentations. 5. Manage budget on a monthly basis including but not limited to forecasts, budget and accruals. 6. Led a team of 6 people to successfully meet and exceed goals of the company in Ecuador.

Worked collaboratively with the independent marketing research firm, IPSOS, in conducting and overseeing investigation in all related product concerns. NOTABLE ACCOMPLISHMENTS: 1. Positioned company for growth as reflected in introducing 3 new products to market, MINIX, Megarollo, and Chocoloko, which achieved and exceeded unit goals by over 200%. 2. Contributed strategic insights in creating and efficiently organizing product launch and marketing plans for the sales force companywide.

Assume full accountability in implementing media plan, monitoring key product in the market, and informing all levels of management on product marketing initiatives. NOTABLE ACCOMPLISHMENTS: 1.Successfully pioneered and launched the following key initiatives for the company: 2.Led the development of the bread category and annual marketing plans (main growth strategies, media support, weekly sales forecast, and profit forecast objective and brand). 3.Created and documented a business analysis plan that contained key elements for the packaging design and for the trade of POP materials. 4.Worked closely with KAMs, providing them key selling points of each new product launch for a successful commercial presentation to the retail buyers including: product features, role in the category, the POP support and price band. 5.Worked closely with the acquisition area, providing them the specifications of the packing material, design, and weekly forecasts.

Progressively led and accomplished numerous trade marketing activities in Brasilia, Brazil for the opening of the new Grupo Bimbo Plant. Leveraged outstanding expertise in innovatively designing and executing promotional materials. NOTABLE ACCOMPLISHMENTS: 1. Oversaw and monitor point-of-purchase (POP) materials implementation for the visibility of Brazilian brands, Pullman, Ana Maria, and Crocantissimo, in traditional channels and supermarkets.

Handled the preparation and implementation of national consumer “In-Pack” marketing promotions; and provided expert oversight to each developed product cycle, from initiation to successful market introduction. NOTABLE ACCOMPLISHMENT: 1. Maintained constant coordination with teams of designers, graphic artists, and packaging companies to contribute in developing new products and promotions, as well as to create the desired final product.