Lacey Corkery: DESIGN DIRECTOR in Los Angeles, CA
Lacey Corkery
DESIGN DIRECTOR
Los Angeles | United States
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Summary
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Work experience
Maui and Sons
DESIGN DIRECTOR | 07/2014 - Current
Provide seasonal direction to team to grow Maui and Sons as an authentic, California surf lifestyle brand. Responsible for designing,
directing and managing the development of mens, womens, boys and girls swimwear, apparel and accessories. Deliver continual flow of market trend, innovation and competitive insight, assuring company is at the forefront of new innovations, technologies and industry
directions. Develop the departmental plans, long term road-maps/business strategies, and organizational priorities.
• Contribute "big ideas" to strategically enhance the brand while keeping in line with company direction and objectives.
• Increase annual apparel volume
• Travel internationally to propose new opportunities for retailers and/or design groups, increasing licensing business
• Successfully completed licensee SMU projects
• Create and maintain new partnerships with retailers increasing annual apparel sales
• Manage seasonal marketing and photoshoot campaigns to increase brand awareness and sales.
• Work closely with buyers to develop exclusive product ranges for retailer, increasing annual sales by 50%.
Maui and Sons
SENIOR DESIGNER | 03/2011 - 06/2014
Designed and developed seasonal apparel collections. Created seasonal color and developed trend direction. Researched seasonal
trends. Created supporting artwork for all categories. Created technical specification packages that accurately communicate product
details. Created sales and look-books catalogs. Managed all phases of Pre-Production from design concepts through finished goods.
• Expanded strategies, spearheading new categories, including activewear, accessories, lounge, athletic and beauty/suncare division.
• Created best selling designs and reorders that increased yearly sales
• Increased sales up to 45% in mens swimwear and knitwear categories.
• Traveled to China to collaborate with manufacturers on design development and reduce production timing.
• Maintained and developed all Time & Action Calendars
Maui and Sons
DESIGN ASSISTANT | 06/2010 - 03/2011
Collaborated with Head Designer to establish creative direction. Designed seasonal collections with CAD, fabric and trim developments.
Created flat sketches for presentation boards and tech packs as well as vision/inspiration boards and style concepts. Communicated with domestic and overseas vendors. Tracked development on all development, proto, salesman, photoshoot and production samples.
• Developed company's standard design processes/tools and archive, reducing errors and increasing efficiency by 35%
• Reduced development costs by 40% by improving tech pack quality and efficiency.
• Established trusting relationships with suppliers and vendors.
Education history
Columbia College Chicago
BFA IN FASHION DESIGN | 2004 - 2008
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