Lachlan Claus: in Denver, CO

(1 yr. 8 months)? Managed and optimized the digital footprint of 1908 Brands and its individual CPG brands; Boulder Clean, Schultz's Gourmet, Pasta Jays Created new monthly and annual reports to summarize our efforts related to SEO, Email Marketing, Ecommerce, and Social Media. Facilitated a full website redesign while working remotely alongside the Lead Graphic Designer, VP of Creative, and 3rd party design firm. Performed all updates for the website; apps, tools, integrations, etc.. Tracked, managed, and resolved all customer inquiries and complaints. Developed, updated, and optimized all Klaviyo flows and conditions. *Highlight: Grew Shopify Ecommerce by 40 Percent (%) QOQ in 2021.

(1 year) Assumed all day-to-day responsibilities for the 6 WordPress websites; creating content, optimizing site speeds, improving UX, SEO, etc. Facilitated the transition from MailChimp to Klaviyo Email Marketing. Conducted the first official audits of our analytics properties (UA & GSC). *Highlight: Developed an optimal sitemap for the new Shopify Plus site. Conducted the first official audits of our analytics properties (UA & GSC). *Highlight: Identified and resolved a major indexing issue preventing our highest trafficked website (Bundle Organics) from appearing in SERPs.