Lachlan Claus: in Denver, CO
Lachlan Claus
Denver | United States
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Activity
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Work experience
1908 BRANDS
DIGITAL MARKETING SPECIALIST | 06/2020 - 01/2022
(1 yr. 8 months)? Managed and optimized the digital footprint of 1908 Brands and its
individual CPG brands; Boulder Clean, Schultz's Gourmet, Pasta Jays
Created new monthly and annual reports to summarize our efforts
related to SEO, Email Marketing, Ecommerce, and Social Media.
Facilitated a full website redesign while working remotely alongside the Lead Graphic Designer, VP of Creative, and 3rd party design firm.
Performed all updates for the website; apps, tools, integrations, etc..
Tracked, managed, and resolved all customer inquiries and complaints.
Developed, updated, and optimized all Klaviyo flows and conditions.
*Highlight: Grew Shopify Ecommerce by 40 Percent (%) QOQ in 2021.
1908 BRANDS
MARKETING ASSISTANT/MARKETING INTERN | 06/2019 - 06/2020
(1 year) Assumed all day-to-day responsibilities for the 6 WordPress websites;
creating content, optimizing site speeds, improving UX, SEO, etc.
Facilitated the transition from MailChimp to Klaviyo Email Marketing.
Conducted the first official audits of our analytics properties (UA & GSC).
*Highlight: Developed an optimal sitemap for the new Shopify Plus site.
Conducted the first official audits of our analytics properties (UA & GSC).
*Highlight: Identified and resolved a major indexing issue preventing our
highest trafficked website (Bundle Organics) from appearing in SERPs.
Education history
UNIVERSITY OF COLORADO - BOULDER, LEEDS SCHOOL OF BUSINESS
MBA | 2018 - 2020
UNIVERSITY OF OKLAHOMA - NORMAN, PRICE COLLEGE OF BUSINESS
BBA | 2010 - 2014
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