Lainne Bacharach: Social Media and Brand Consultant in New York, NY

-Social Media -Branding -Market Strategy

-Solidified communication between Design, Sales and Management teams -Worked on research & development concepts -Solely responsible for all social media writing (Twitter, Facebook, Pinterest, Website, Instagram) -Provided all writing for brand or PR purposes -Styled all lookbook shoots -Played an essential part in all event planning and production for New York Fashion Week Shows -Addressed all customer service needs including special clients and celebrities

-Controlled the research and development by attending vintage auctions and traveled to vintage fairs across the country to develop the collection. -Worked directly with Mrs. Gordon maintaining her over 80,000 piece antique clothing collection. -Monitored and researched current art and antique auction news and trends -Studied fashion history and the evolution of fashion

Recruited to assisted client Kaelen prepare for her Fall 2010 New York Fashion Week Show -Assisted with every aspect of planning the Fall 2010 show -Solely responsible for all social media and PR for Kaelen -Worked with Kaelen in the studio on designs and fit and organized production -Arranged and produced the Fall 2010 Lookbook

-Worked closely with a variety of the staff on several different projects. -Assisted in researching and designing exhibition catalogs