Lana Nguyen: in Sacramento, CA

Managed influencer relations team's responsibilities, conducted team meetings, advised on projects, and motivated team members. Created and planned Pallure's first Brand Ambassador Program with over 10 influencers. Fostered key relationships with agencies and their creators while managing over 60+ influencers while meeting monthly goals. Built/onboarded meaningful relationships with high-level influencers for ongoing partnerships with the brand. Formed relationships with similar beauty/fashion brands to plan social giveaways to cultivate brand recognition. Planned and created influencer campaigns and oversaw them from start to finish. Analyzed and reported social media actions on a monthly basis for successes and new opportunities Stayed up to date with the latest industry trends & practices while engaging & commenting with social community. Wrote & edited engaging copies with expertise in TikTok & IG. Created in-house content to promote the launch of new products and built brand awareness for main social platforms. Tracked social analytics and incorporating findings in social strategy Planned social feeds such as TikTok & Instagram, to help align with the brand's month goals. Bringing in over 3 million views using #pallure.

Sent 100+ PR packages to influencers each month. Cultivated and curated strong organic relationships with influencers on social media to help build a brand community. Hosted and coordinated all logistics for PR events such as holidays dinners and brand product launches over 20+ people. Planned and created in house content on TikTok to build brand awareness. Building the TikTok platform from 1,000 to 45,000 followers. Lead over 5 different product campaigns for the brand.

Shadowed the social media coordinator on games day to help learn the day to day tasks, Captured and provided important game highlights to post on social platforms. Helped write press releases for the marketing team to help bring the latest news to followers and fans. Assisted on player's photoshoots and the behind the scenes logistics.