Lance Hanson: in Vancouver, WA

Restructured brand vision and strategic positioning of current products to open opportunities in new markets with higher volume potential. Strategic alliances further marketing penetration in key industries. Social media management increasing metrics utilizing tools such as Later and generating captivating content streams on social media platforms. Coordinated and executed marketing events - King of Hammers, WPS Dealer Show, IMS, etc. Provided dealer training and creative sales spiffs promoting the selling of company product lines. Implemented, trained and managed Jira software increasing team organization and efficiency. Packaged refresh utilizing creative design elements such as raised UV print, foiling of logos and improved imagery. Metric tracking of marketing efforts and spend optimizing ROI. Product line development and continuous improvement.

Used technical background to complete product testing and consultations with product designers during proto-typing stages of development to achieve the final product model. Consulted on operational procedures, as necessary, in order to increase workflow, efficiency and productivity within the company such as shop Salesforce integration project. Teached classes that include, but are not limited to, backpacking basics, bike maintenance, and wilderness survival techniques. Helped REI customers make informed purchases for their needs through expansive gear knowledge and outdoor experience. Prepared customers equipment for adrenaline-filled sports, from biking to snowboarding.

Point of contact for inter-company marketing campaigns. Developed relationships with companies such as Microsoft and Samsung, in order to establish dually beneficial marketing campaigns. Utilized working partners to create specific product lines, such as Samsung DEX mounting solutions and limited edition Ural Air drone controller mount. Located and obtained specific vehicles, without the presence of pre-existing relationships, in order to develop/design, install and test company products for targeted markets. Presented off road specific product-line to stakeholders and helped develop RAM-DT-204-TRACK-A12U with great success. Coordinate, develop and execute photoshoots in order to curate imagery for marketing collateral, and vertical specific catalogs. Played a key role in increasing brand recognition by utilizing several platforms including social media, podcasts, and trade-shows/events. Assisted in new website launches, created/uploaded imagery for specific developer needs, such as banners, sub sections, and final product images.

Carlsbad, CA Computer-aided drafting, manufacturing of parts, and assembly of Design Engineer automatronic machinery. 01/2012 - 01/2013 Worked closely with lead engineers, sales, and fabricators. Become brand ambassador and represent company in a good light at trade shows while engaging with vendors and consumers.