Lance Lancaster: in Highlands Ranch, CO

KI CONCERTS - Colorado Springs, Colorado - a tour operator that arranges international travel for performance-related groups • Initiated, developed and strengthened client relationships in the group travel sales market • Marketed and sold travel and festivals through email, phone, video conferencing (Zoom) and personal sales • Worked closely with partners all over the world (in Italy, Austria, Argentina, Greece, etc.) to create tour itineraries and request tour quotes for clients • Designed travel brochures and promotional materials and proofed all marketing materials for accuracy • Exhibited and promoted travel and festivals at trade shows • Developed email campaigns and worked closely with the social media/website team on design and messaging • Created detailed reports analyzing marketing and mass email campaigns, sales trends and revenue forecasts • Traveled overseas with groups/ensembles assisting with their tours and performances • Worked closely with the President, and between the two of us, we generated $10 million in sales per year

SLEUTHS MYSTERY DINNER SHOWS - Orlando, Florida - dinner attraction with numerous shows and three theaters • Established and cultivated relationships with tour operators, travel agents and group leaders • Increased group sales revenue every year - the student market grew by 202% in the first five years that I took over the Tour & Travel sales market • Performed all the functions of the Marketing Department including promotions, research, advertising, printing, copywriting, and public relations • During the time that I was Marketing Director, Sleuths grew from one theater to three theaters and oftentimes needing five shows a night due to demand • Traveled often selling Sleuths at trade shows • Developed and managed special events and photo shoots • Designed advertisements, trade show displays, newsletters, and other promotional materials • Wrote all press releases and advertising copy • Planned marketing and sales annual budgets

ARABIAN NIGHTS DINNER ATTRACTION - Kissimmee, Florida - a major tourist attraction in Central Florida with a 1,200-seat arena • Managed the Marketing Department and interviewed, trained and directed its employees; supervised and directed the Sales Department’s administrative employees • Purchased all advertising (print media, television, radio, outdoor, etc.) • Created, implemented and coordinated marketing promotions • Developed the largest promotions in company history including promotions with Best Buy, Target, Walgreens and KFC • Worked closely with printers to produce all of Arabian Nights' printing needs including the printing of a million promotional brochures each time brochures were printed • Planned the annual marketing budget • Designed and implemented the Sales Department’s contact database management system, which produced detailed reports for Sales as well as for other departments such as the Food & Beverage Department and the Ticket Office • Created comprehensive Group Sales data reports displaying and evaluating market trends, projections, and salesperson performances