Lance Lancaster: in Highlands Ranch, CO
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Work experience
KI CONCERTS
Customer Relationship Manager - Executive Officer to the President | 08/2009 - 07/2020
KI CONCERTS - Colorado Springs, Colorado - a tour operator that arranges international travel for performance-related groups
• Initiated, developed and strengthened client relationships in the group travel sales market
• Marketed and sold travel and festivals through email, phone, video conferencing (Zoom) and personal sales
• Worked closely with partners all over the world (in Italy, Austria, Argentina, Greece, etc.) to create tour itineraries and request tour quotes for clients
• Designed travel brochures and promotional materials and proofed all marketing materials for accuracy
• Exhibited and promoted travel and festivals at trade shows
• Developed email campaigns and worked closely with the social media/website team on design and messaging
• Created detailed reports analyzing marketing and mass email campaigns, sales trends and revenue forecasts
• Traveled overseas with groups/ensembles assisting with their tours and performances
• Worked closely with the President, and between the two of us, we generated $10 million in sales per year
SLEUTHS MYSTERY DINNER SHOWS
Marketing Director and Tour & Travel Sales Manager | 06/1999 - 07/2009
SLEUTHS MYSTERY DINNER SHOWS - Orlando, Florida - dinner attraction with numerous shows and three theaters
• Established and cultivated relationships with tour operators, travel agents and group leaders
• Increased group sales revenue every year - the student market grew by 202% in the first five years that I took over the Tour & Travel sales market
• Performed all the functions of the Marketing Department including promotions, research, advertising, printing, copywriting, and public relations
• During the time that I was Marketing Director, Sleuths grew from one theater to three theaters and oftentimes needing five shows a night due to demand
• Traveled often selling Sleuths at trade shows
• Developed and managed special events and photo shoots
• Designed advertisements, trade show displays, newsletters, and other promotional materials
• Wrote all press releases and advertising copy
• Planned marketing and sales annual budgets
ARABIAN NIGHTS DINNER ATTRACTION
Director of Marketing | 03/1994 - 05/1999
ARABIAN NIGHTS DINNER ATTRACTION - Kissimmee, Florida - a major tourist attraction in Central Florida with a 1,200-seat arena
• Managed the Marketing Department and interviewed, trained and directed its employees; supervised and directed the Sales Department’s administrative employees
• Purchased all advertising (print media, television, radio, outdoor, etc.)
• Created, implemented and coordinated marketing promotions
• Developed the largest promotions in company history including promotions with Best Buy, Target, Walgreens and KFC
• Worked closely with printers to produce all of Arabian Nights' printing needs including the printing of a million promotional brochures each time brochures were printed
• Planned the annual marketing budget
• Designed and implemented the Sales Department’s contact database management system, which produced detailed reports for Sales as well as for other departments such as the Food & Beverage Department and the Ticket Office
• Created comprehensive Group Sales data reports displaying and evaluating market trends, projections, and salesperson performances
Education history
UNIVERSITY OF CENTRAL FLORIDA
Bachelor's degree | 1990 - 1993
University of Florida
Associate of Arts degree | 1987 - 1990
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