landon faulkner: Consumer Products Manager in Ogden, UT

Oversee product development, branding, marketing, and sales of all consumer products Manage brands, product lines, and product mixes through multiple sales and marketing channels Create and implement a robust marketing strategy and appropriate budget while taking responsibility for the financial growth of the division Manage advertising budget and vision across channels such as Facebook, Google, and Bing Coordinate and attend trade shows and other events • Launched a new brand with its own website, sales channels, and products within the first 8 months in the position through effective collaboration across multiple departments. • Worked as part of a team to turn e-commerce losses to profit, over 100% growth, in less than 6 months. • Completely overhauled all email marketing resulting in a 2.6% increase in conversions and a 112% increase in revenue generated over the previous 60-day period.

Developed brand image through public relations, media campaigns, and advertising initiatives. Created marketing stories for each campaign to strengthen brand personas and brand identity. Managed social media content, analytics, and campaigns – Increased Instagram followers organically by 35% in 12 months. Managed brand blog, contributors, topics and posts; increasing blog site visits by 28% over the last 12 months. • Redesigned and created a new ambassador program with more brand specific goals, an ambassador website, and new ambassadors which resulted in higher quality, more specific content creation and brand exposure. • Developed a guerilla marketing campaign that increased sales at targeted retail locations helping to increase channel sales by over $3 million, nearly 30% growth, in 8 months.

Manage all inquiries, warranty and product questions • Reduced the response rate from over 24 hours to less than 6 hours. • Created the first company customer service guide including a comprehensive section of questions and answers. Plan and carry out the social media marketing plan to increase exposure, community and sales while acting as the voice of TETON Sports across select social media platforms – Increased Facebook “like’s” by 22% in 12 months. Created all spec sheets/guides for brand aligned photos for all product including stock and lifestyle photography.

Photography work includes portraits, family, engagements, senior photos, lifestyle, product, and nature/landscape.

Writer of landonfaulkner.com, a blog and outdoor lifestyles brand developed through social media execution and promotion. Content is based on outdoor adventure, gear testing + reviewing, and community outreach. • Produced a monthly increase in blog viewership from 200 to 2,500 (1,150% growth) in the last quarter based on social media marketing execution and promotion without use of paid advertising. • Grew the hashtag #makeadventure to nearly 70,000 photos on Instagram in twelve months.

Created a competition analysis, social media marketing plan and execution strategy. Implemented the social media marketing plan to increase exposure, support, donations, etc. while acting as the voice of Peak 7 Adventures across social media platforms • Increased organic Instagram likes by over 2,000% in just over a year Consistently review analytical data and statistics across social media platforms to chart growth, interaction rate and reach; both organic and non-organic

Maintained a weekly caseload of 15 foster children for a multi-county non-profit agency by appropriately communicating with children in care, foster parents, and numerous other agencies, social workers, therapists and lawyers. Meet with each child weekly in their foster home and write contact notes, treatment plans, quarterly reports, etc. all submitted to the county court. • Known for a strong ability to work through difficult and sensitive situations with foster children and foster parents.

Developed a multi-dimensional marketing plan through channels of social media, blogs, print and television news media, email and mail marketing, etc. Gained sponsorship from leading industry brands (Tubbs Snowshoes, Teton Sports, Nite Ize, Eureka!, etc) • Raised $5,058 from 98 donors, for Peak 7 Adventures, a non-profit, in just three months.

• Received a top evaluation after an initial six-month review as compared with all other Residential Specialists in the agency. • Increased productivity of staff by 50% through training and implementation of high workplace standards resulting in better care of clients and greater opportunity for growth of clients. Managed, trained and completed performance evaluations on group home staff. Provided comprehensive care for 6 adult residents with severe intellectual disabilities while providing support in collaboration with various outside agencies.

Provided complete care for adults with severe intellectual disabilities, such as; cooking, cleaning, assisting with hygiene, providing activities. etc. Worked with other staff members to coordinate care and supervision Recorded information regarding care of clients, such as; daily notes, incident reports, medical reports, etc.