Larry Atil: Creative Director in Durham

Pillar Media Group is a collaborative enterprise that brings creative, branding and design together under one roof. Focused on helping companies, both large and small, tell innovative and intriguing stories about their brands and to help deliver products and services to market. Using data and analytics, intriguing design and visuals, staying focused on goals and milestones are our strength and what drives us forward.

· Lead the ideation, creation, implementation, and strategy for Performancbike.com and BikeNashBar.com · Managed a team of talented artists to produce and inspire internal and external customers through various media for retail, online, and social channels. · Directed creative strategy and partnered with stakeholders to invest in innovation and technology for all digital assets and content · Redesign and rebrand of Performancebike.com · Designed and partnered with teams to create and relaunch the company website · Directed the strategy of all creative assets for all USA retail stores · Redesign and rebrand of BikeNashbar.com · Designed and partnered with teams to design and relaunch the company website.

· Creation and direction of all brand strategies. Complete redesign and rebranding of company website and all marketing materials for global launch and reintroduction · Management of the creative department and all external marketing resources. Partnered with senior leadership for implementation of strategic and marketing initiatives · Design and development of MindShift Gear brand and creative assets · Development of the rotaiton180 Kickstarter campaign as a vehicle to launch the MindShift brand as a viable and competitive camera carrying solution · Managed the creative department and all external vendors for the completion of the company website and marketing/sales channels

· Directed and created all in-house marketing initiatives for print and web channels · Managed and maintained the creative department and worked as the production manager for all marketing collateral · Created budgets and procedures for process flow and project management

· Directed and created all in-house marketing initiatives for print and web channels · Managed and maintained the creative department and worked as the production manager for all marketing collateral · Created budgets and procedures for process flow and project management

· Managed and maintained the digital photography studio · Digital capture, calibration, and file management for digital capture assets for the SmithandNoble website and related print materials · Partnered with creative, marketing, and merchandise departments on projects and initiatives · Photographed and produced all online product photography

· Oversaw daily art department tasks and staff. Designed corporate collateral, promotions, and advertising for agency clients · Scheduled and lead creative meetings and with artists, clients and vendors to maintain the highest quality and to stay on schedule

· Worked on educational CD-ROM’s which included multimedia content and interactivity. · Created page layouts and worked on archiving historical photographs for the Shoah Foundation