larry burke: OEM PARTNERSHIPS | CUSTOMER ACQUISITION | CHANNEL DEVELOPMENT | SALES LEADERSHIP in York, Maine

Guidepoint Advisor (Oct 2023 – Present) Serves as an Executive Advisor (through Guidepoint) to the Premium Outdoor Lifestyle, Snowsports and Cycling Brands on (GTM) Go to Market strategy. Most “clients” were looking to tap into specific insights to gage if their North American GTM strategy was well timed and properly resourced.

Contracted by a North American outdoor equipment/cycling manufacturer as their VP of New Business Development to on-board new customers and successfully accelerated the business. Secured key customers (premium brands) to support onshoring capabilities, resulting in strategic GTM efficiencies, reduced lead times and supports domestic OEM / production. Ability to leverage 'A' list portfolio of clients / brands for new business development & opportunity. Secured partnerships with premium OEM Global component suppliers, premium domestic brands and developed long term partnerships. Strong capabilities to navigate and leverage multi-brand portfolios to maximize revenue potential and profitability.

Commercial Director, OEM Sales, North America (2000 – 2018) Identified new customer targets and promoted existing key accounts as long-term business partners which resulted in increased sales. Improved strategic commercial business relationships in North America, Europe and Asia that resulted in long term business partnerships. Superior service to all N.A. customers resulting in double digit growth. Increased OEM sales from $15 million to $42 million in 8 years with global premium cycling brands. Extensive travel domestically and internationally (Europe & Asia) to cultivate business relationships for long term mutual success Interim Managing Director (2011 – 2013) Successfully managed the day-to-day operations and grew domestic hardgoods/soft-goods sales 19%. Selected by Mavic Board of Directors to lead the USA subsidiary during a critical transitional period. Demonstrated ability to manage: 5 core business units, 10 direct reports, 25 independent sales representatives and 5 company reps. Directly reported to the President of Mavic SA. Annecy, France. Managed multiple business activities and leadership within the North American Aftermarket (AM) and Original Equipment Sales (OEM) along with Key Accounts and National Accounts. Established business goals/targets. Reduced OPEX by -8% during this period and used cost savings for opportunity to take the Mavic's North American Sales Team to Mavic HQ in Annecy, France and tour the Mavic facilities, learn how the products are developed and manufactured. Received “Outstanding Leadership Award” during this period by the Mavic Board of Directors. North American Sales Manager (2010 - 2013) Led Aftermarket Sales Team of 30 Sales Representatives. Identified regional areas in need of improvement and provided the necessary support and commitment leading to Aftermarket Sales increase from $16.5M to $22M. . Activated Commercial Excellence Program.