Lary Stucker: Director Global Marketing in Garden Grove, CA

Transitioned from marketing manager to global marketing director managing a 1/2 million dollar budget and a 4-member team. Managing all external marketing and communications programs. Modernized the company’s email marketing programs, with automated campaigns, a data-warehouse center, and optimized programs; growing email subscriptions by 900%, subscriber engagement by 325%, accounting for 35% of direct revenue, while reducing cost per send to $0.00001 Created a global keyword monitoring application to track blogs, wikis, news, and social media outlets. Since its launch, positive online engagement has increased 200%, with a 50% reduction in average response times. Drove the creation of department specific KPI and ROI metrics reporting. Created and implemented a company-wide policy to enforce proper tracking metrics, driving unknown referrals down from 50% to 12% of all incoming traffic. Managed multiple ad networks and advanced audience segmentation strategies to increase visitor traffic by 47% and revenue by 24% within the first 6 months.

Managed the requirements gathering, frontend, and backend integration of new eCommerce system with a 3-person team to exceed the company's "total care" initiative to double online orders. Modernized eCommerce and product fulfillment processes by moving to Magento Enterprise, creating synchronization policies and creating the integration with Infor M3 ERP, Twitter Bootstrap, and extending available APIs; Increasing online order fulfillment by 300% and cutting fulfillment time by 50%.

In-house consultant on various digital marketing projects managing a 3-person team o create a consistent brand identity across multiple touch points. Doubled visitor retention and brand awareness through design and development of new content managed corporate website. Developed sales training site and interactive games that improved sales team material retention and reduced training costs.

Managed email marketing, online advertising networks, website, reporting and marketing artwork. Spearheaded automated lead capture system that increased lead pipeline by 20% during first three months implementation. A/B Testing web visitor’s responsiveness to various marketing messages resulting in a 21% increase in completed online leads. Utilizing Product managers and System Engineers to develop video training for outside sales reps.

Created go-to-market strategy, developed action sports targeted design, and managed athletic sponsorship program, driving brand awareness. Implemented a search engine marketing strategy, taking the website to #2 on all major search engines for the company’s key search term. Accounting for 66% of all revenue. Grew brand presence through grass-roots marketing and networking channels to receive several positive product reviews in several key publications.