Laura Musumeci: Business Consultant in Cresco
Laura Musumeci
Business Consultant
Cresco | United States
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Work experience
Self Employed
Business Consultant | 01/2021 - Current
* Advise on all aspects of sales, distribution and business strategy for brands in skincare, haircare, and wellness. Brands include: Alchemlife, SHHHHOWERCAP, and Artless Chemist
* Strong focus on account management, new business, and prospecting Accounts include: Net-a-porter, Bluemercury, Violet Grey, Gee Beauty, Revolve, Rita Hazan Salon.
* Develop and advise on the implementation of training programs for internal employees and retail partners
* Write copy for Newsletters, Website, and product packaging
Orveda
Director of US Sales | 12/2019 - 10/2020
* Manage Sales and Operations for US retail accounts including Saks Fifth Avenue, Bluemercury, and Solaya Spa
* Prospect new accounts and develop brand presence in US markets.
* Manage Sales Team for US including Brand Ambassador, Skin Therapists, and Counter Managers
* Merchandise planning and distribution for US
* Fully accountable for wholesale/retail sales results and establishing expectations for new retail accounts
* Work with London team and brand founders to increase YTD US retail business
* Established and fostered internal relationships within each retailer to gain the support needed to successfully showcase and grow the revenue for a new specialty brand
Education history
NORTHAMPTON COMMUNITY COLLEGE
Associate in Arts
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