Lauren Aardema: Media Manager in Calabasas, CA

The Media Manager supports Marketing and Business development efforts on a daily basis, creating media campaigns, developing projects to work towards marketing goals, and promoting events and or/products. Additionally, the Media Manager must visualize and implement brand cohesiveness and coordinate with the Director and Senior Officers in order to meet the media based needs of the company. • Supervise Social Media Outreach, including formulating content & promotion strategies • Develop brand awareness, generate inbound traffic and cultivate leads • Coordinate launch of Social Media campaigns • Coordinate flow of information and communication and disseminate it according to plan/strategy • Ensure that the organization regularly conducts relevant market research and monitors trends • Alongside the Director of Marketing, the Media Manager ensures all media/branding is on par with the mission and vision of the organization • Coordinate PR/Marketing event logistics, including public relations and advertising • Ensure placement on press releases and stories with local and regional media • Gather key company and industry information and communicate it to the team on a regular and timely basis

I determine which licenses the company needs and complete any required certification courses. Apply for appropriate federal, state or local licenses. Pay fees to obtain the license and make sure it is renewed when necessary. Keep a copy of the license available to show clients.

I am responsible for providing information and insights regarding customers, markets, competitors, and campaign effectiveness to measure performance and support business decisions. Additionally, I provide updated reports of market penetration on weekly basis. I provide ROI analysis of all marketing campaigns and sales activities for several projects as directed by the CEO. I conduct social, technological, economic and political industry analysis in order to identify potential new market opportunities, and conduct market research to analyze competitors, determine brand perceptions, evaluate market penetration, and understand customer needs, as well as monitoring and tracking competitive advertisements, PR, and website messaging.

As the Regional Marketing Manager for Breathe Legal, I create brand awareness by developing and implementing local and national marketing campaigns. Job responsibilities include developing relevant content on all social media platforms, maintain positive relationships with customers, venue owners, influencers and companies, seal advertising deals, and track monthly goals. Develops and implements strategic marketing plans for an organization in a regional level. Familiar with a variety of the Breathalyzer's concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals.

Played a role in grassroots marketing for the company. Worked events for the Uber Campus Rep Managers, helped reach weekly & monthly goals set by Uber, activated on-site events on campus.

Duties and responsibilities include participating in product development, researching fun and social activities (i.e. hot spots, festivals, concerts, etc.) in Los Angeles, and uploading the latest information to the Party Earth web site. Researching the Party Earth audience and understanding how to design/market to the social media audience as well as identify with the target demographic. Writing articles for the Party Earth site and external partner sites like The Huffington Post.