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Lauren Fisher: Senior Editor in Portland, Oregon

Lauren Fisher

Senior Editor
Portland | United States
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Editor | 04/2021 - Current

● Edit and customize proposals to ensure accuracy, consistency, adherence to firm standards, and compliance with detailed request for proposals (RFP) from prospective clients. ● Train new hires on proposal production process, including content development, technical editing, proofreading, and document management to strengthen the Consulting team's proposal submissions. ● Manage multiple projects with competing deadlines while maintaining a high standard of quality to meet internal deadlines, external deadlines, and client service staff expectations. ● Build and sustain collaborative working relationships with client service staff at all levels, including partners.
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Zappos.com

Content and Copywriter Manager | 01/2019 - 09/2020

Inspired a 25% YOY improvement in SLA adherence for previously underperforming direct reports (copywriters) through work prioritization, training, annual reviews, and by fostering a supportive team environment. ● Collaborated with peer managers to redesign product description writing process that reduced department turnround time by 75% in two years to meet company time-to-market improvement initiatives. ● Built process documentation for direct reports that guided them to self-sufficiency with frequent workflow updates. ● Led Description QA team that edited and proofread the department's published product descriptions, created and maintained style guides, and reported monthly metrics to encourage accurate, consistent copy. ● Partnered with back-end development team to design, test, and implement new department tools that streamlined workflows and reduced product description turnaround time.
Image Zappos.com

Zappos.com

Lead Copywriter | 01/2018 - 12/2019

Developed QA process for department's published descriptions to ensure consistent language, report on error rate metrics, and create a trustworthy shopping experience to earn customer loyalty. ● Trained peers to build their writing skills, product knowledge, brand expertise, and process understanding. ● Expanded portfolio to include footwear, athletic, outdoor, womenswear, bags, accessories, and kid's products.
Image Zappos.com

Zappos.com

Copywriter Copywriter Intern | 01/2014 - 12/2018

Wrote engaging product descriptions in the Zappos brand voice for menswear and denim portfolios that detailed product features and technology while enhancing SEO to deliver an informative customer experience. ● Created brand landing page copy that captured the brand's identity, history, and product collections. ● Collaborated with merchandising, catalog, and warehouse teams to quickly identify and resolve product/brand issues that affected the customer experience, including incorrect product images and labeling discrepancies. ● Ensured all product copy complied with department language standards, legal guidelines, and Federal Trade Commission (FTC) requirements to maintain customer trust.
Education history
Image Santa Clara University

Santa Clara University

BA in English | 2010 - 2014

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1501 Lincoln Blvd.#1014 Venice, CA. 90291