Lauren Frederick: Graphic Designer in South Lake Tahoe, CA

Detail oriented designer working closely with clients to establish and optimize their brand image in a way that clearly reflects their company’s mission and resonates with their target market. Responsible for creating logos, websites, eCommerce stores, social media content, promotional materials, e-mail blasts, web banners, print ads, stationaries and more.

• Responsible for UI / UX design and consulting. • Redesigned each screen and element within Mobile App. • Designed and embedded all static, interactive and video In-App ads. • Created investor packets, pitch decks and infographics. • Managed and scheduled marketing and social media content. • Designed website and promotional splash pages. • Codirected commercial for Mobile App. • Wrote, edited and published sports-related blog content. • Created and scheduled e-mail blasts for 10,000+ subscribers. • Designed 8 page printed newsletter distributed to over 100,000 individuals.

As a Brand Consultant, I work closely with clients to establish a framework for making decisions on how to navigate their business and deliver true value to their customers. I also assist in creating logos, deciding on colors and packaging, writing advertising copy, pricing products and determining what items are being distributed. Through continued support our clients can see how well their branding efforts are working. • Identify the personality of a client's business and how it will speak to their customers. • Create detailed branding packages that include logo variations, color palette, primary and secondary typefaces, iconography and imagery. • Develop Websites, Native Apps, User Experiences and Interfaces to deliver each clients' story. • Continued support for successful execution, growth hacking and profitability.

Graphic Designer and Marketing Specialist focused on building better brands and increasing revenue for clients by listening to user needs and feedback. Product development and profit goals of each client have been achieved by an ability to implement new ideas and generate successful solutions through text, image and creative problem-solving. • Utilized for freelance design and development as needed. • Specialized in brand evaluation/strategy and identity design. • Created WordPress, Squarespace and Wix sites for a number of clients. • Designed and built 100+ page Corporate Presentations for WeWork SF. • Created layouts for multiple magazines and publications. • Assisted with Search Engine Optimization for clients.

• Worked closely with board members to rebrand and update the non-profit's image. • Designed and developed website. • Responsible for creating consistent promotional content including flyers, signs, banners and t-shirts for fundraising events.

In-house Graphic Designer and Marketing Manager for Interior Design Agency / High End Home Furnishings Store. Worked closely with design team to update the company's brand image and launch new, user-friendly eCommerce site. Created marketing content calendar for daily promotions and product pushes. Designed all e-mail blasts, web graphics and campaigns, social media posts, stationaries, print advertisements and promotional brochures. • Responsible for complete rebrand of company. • Designed, built and managed eCommerce website. • Created and implemented digital assets into site. • Wrote product descriptions, edited photos + uploaded hundreds of items to site. • Regularly updated products and managed inventory on the site. • Assisted in the staging of product and lifestyle photoshoots. • Managed and scheduled marketing and social media content. • Designed, printed and produced all portfolio and promotional pieces. • Scheduled, managed and oversaw all eCommerce promotions and sales. • Carefully documented and tracked relevant performance metrics. • Produced print ads for many well-known, national publications. • Designed and scheduled e-mail blasts for 20,000+ subscribers. • Assisted with order fulfillment, customer service and vendor relations. • Utilized Adobe Photoshop, Illustrator and InDesign on a daily basis. • Worked regularly in Magento, Shopify, WordPress, Wix, Host Gator and Citrix.