Lauren Milner: Digital & Production Leader | Expert in Brand Storytelling, Campaign Strategy, and Visual Content Creation for Global Brands in Encinitas, California
Lauren Milner
Digital & Production Leader | Expert in Brand Storytelling, Campaign Strategy, and Visual Content Creation for Global Brands
Encinitas | US
Summary
Activity
Projects
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Work experience
Lauren Milner Photography
Photographer & Producer | 05/2013 - Current
• Direct the creative process for shoots featuring model bookings, lifestyle, and products.
• Coordinate timelines, travel, and budgets for 200+ clients, driving client retention and revenue.
• Facilitate partnerships with the 50+ videographers, marketing directors, CEOs, and photographers to produce visual storytelling from concept to completion, increasing brand awareness.
Linksoul
Content Production Manager and Social Media Manager | 02/2017 - 09/2023
Owned the production of authentic Linksoul branded content as well as actively built, monitored, and engage our customer base across the digital experience.
• Supervised and mentored team of 8 employees coordinating production, high-end visual content, brand vision, deadlines, marketing campaigns and schedules, budgets, and video production.
• Assisted the Art Director by producing 80+ campaigns and product launch photoshoots utilized for e-commerce website, videography, catalogs, advertisements, events, and social media platforms.
• Developed and coordinated visual storytelling and videography for 150+ products, leading to new advertising campaign strategies, enhanced consumer engagement, and increased sales.
• Spearheaded transition from featuring products on photographs to video across social media, websites, and digital advertisements, which drove brand recognition.
• Created and executed 20+ campaigns on Instagram, driving engagement and brand loyalty.
• Initiated and produced social media campaign featuring 30+ tournaments, leading to sold out events and a 40% increase in attendance year-over-year.
• Developed and implemented campaigns for community charities, raising $100,000+ in donations.
• Spearheaded live and digital events to drive community engagement and support brand ethos.
• Curated and oversaw social media accounts including Instagram, Tik Tok, Twitter, and Facebook.
Goat Hill Park
Digital Marketing Manager | 04/2014 - 01/2022
• Managed and executed visual and copy publishing for Instagram, Twitter, and Facebook accounts, which drove global consumer engagement and disrupted the sports industry.
• Supervised 6 employees to ensure understanding of the brand and visual requirements.
• Built and maintained website and email marketing campaigns by creating content leveraging photography, videography, and visual graphics.
• Managed and executed publishing for all of the company’s social media accounts; visual and copy
• Created compelling content using photography, videography, and visual graphics
• Maintained a history of Goat Hill Park with professional pictures and timelines
• Create interactive, eye-catching, and effective e-newsletters and social media posts via Twitter, Instagram, Facebook, etc, within brand vision
• Maintained company website and e-commerce store (2014-2017)
• Trained and managed others on the brand ethos and visual requirements for the brand
PHIVEbar
Social Media and Photography | 11/2015 - 03/2017
Create unique and captivating content through photo, video and graphic design
Maintain Social Media platforms: Instagram, Facebook and Twitter
Create and headline marketing campaigns
Maintain brand integrity and create exposure throughout food, beverage, health and fitness industries
Market brand and assist with exposure at events, demonstrations, and guerilla marketing
Research and development
Assist in sales
Empower consumers to maintain a healthy, nutrient dense lifestyle!
Goat Hill Park
Social Media Manager and Customer Service Specialist | 06/2014 - 07/2015
• Maintain a history of Goat Hill Park with professional pictures and timelines
• Create interactive and eye-catching social media posts via Twitter, Instagram, Facebook, etc, within brand vision
• Responsible for marketing, flyers, collateral, and e-newsletters
• Market hole sponsorships, cart key advertisements, tournaments, and patio bar for events
• Organize and run events and volunteer efforts
• Energetically provide customers with an all-time experience while increasing sales on a daily basis
• Receive, price, stock, and organize inventory
• Efficiently execute day-to-day shop and outside service procedures solo or along side co-workers
Whole Foods Market
Prepared Foods Supervisor | 06/2013 - 02/2014
• Created sales drivers to increase basket size and department margins, along with tracking labor to stay within budget and achieve sales targets each period
• Managed a 12 person team to produce new recipes tailored to our customer demographic and diet
• Responsible for social media of department including Facebook, Instagram, and Pinterest pages
• Reshaped overall communication methods for department and boosted moral by encouraging creativity from team members, awarding good merit and achievement of sales goals
• Voluntarily attended Whole Foods Market leadership and training courses; soon added interviewing applicants
• Fulfilled all duties of a Prepared Foods Team Member
BeCore
Assistant Producer | 01/2012 - 12/2013
• Assisting project producers in developing strategy and execution of various experiential campaigns for clients: Vizio, BBDO, Heavenly Lake Tahoe, Qualcomm, Union Bank, Columbia Sportswear
• Lead multiple campaign logistics from conception to completion; creative brainstorms, pitch decks, vendor negotiations, estimated budgets, statements of work, event recaps and metrics
• On-site assistant event manager; staff training, legal & insurance overview, logistics coordinator, site survey, vendor contact, etc…
Whole Foods Market
Prepared Foods Team Member | 03/2013 - 06/2013
Perth Heat Baseball Club
Event Operations & Corporate Hospitality Manager | 10/2011 - 03/2012
• Managing all catering orders and invoicing clients for game days
• Coordinating corporate box sales and group placement
• Creating and maintaining client relationships
• Transporting all food and beverage platters to corporate boxes
• Coordinating beverage agreements with bar staff
• Managing hired staff for game day corporate functions and outside promotions
• Managing food and beverage stock
• Recruiting entertainment for game days
• Physical labor including set up and break down of ballpark and concourse equipment
• Ensuring attendance of games was pleasurable and enjoyable
• Executing and managing large VIP & corporate clientele functions and corporate boxes during live global broadcast of ABL All-¬Star Game and 2012 Championship Series
o Top Australian Baseball League Front Office Award garnered
FUEL TV
Intern | 01/2009 - 12/2010
Education history
Dr. Sears Wellness Institute
Health Coach | 2015 - Present
California State University, Fullerton
Bachelor of Arts (B.A.) | 2006 - 2010
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