Lauren Perkins: in Boise, ID
Lauren Perkins

Boise | United States
Skills
No information
Interests
Yoga
Cycling
Motocross
Skateboard
Snowboard
Summary
Activity
Projects
No information
Work experience
Wheel Pros LLC
Media Project Manager | 01/2019 - 10/2020
Responsibilities and Duties
• Maintain a department-wide project management tool (Monday.com)
• Guide, track and manage all marketing and media related projects
• Work closely with New Product Development team to gather necessary assets for product releases
• Coordinate vehicles, tires and schedules with owners for vehicle shoots
• Guide and track individual department and brand projects
• Consult with Media Director, Creative Director, Powersports Marketing Director and Chief Marketing Officer
on deadlines and performance of brands and individuals
• Monitor individual team member skillsets and aptitude to complete their jobs
• Manage project deadlines and strategy for completion
• Facilitate communication between departments, brand managers and directors
• Keep all team members accountable and on-track with various projects
• Report on overall team and individual team member performance
Qualifications
• Proficiency in project management tools and software
• Impeccable attention to detail and organization
Wheel Pros LLC
Marketing Communications | 12/2017 - 01/2019
• Responsible for internal and external corporate communications that directly lead to the enhancement of Wheel Pros and its brand's reputation with all marketplace constituents
• Drives strategic media plans across all brands
• Plans and implements sales communication initiatives
• Created brand promotional merch for events/give aways
• Leads coordination, strategy, and the creation of new global corporate tools to ensure up to
date communications and information sharing
• Serves as the main point of contact for communications to Wheel Pros regarding the various brands marketing efforts including advertising campaigns, brand initiatives, key driver performances, major PR hits
• Managed all Facebook and Instagram Sponsored Ads and Boosted Post

KTM North America, Inc.
Motorsports Events Assistant | 05/2016 - 01/2017
• PR and Marketing on-site at Motorcross Events
• Worked with local dealerships for athlete autograph signings
• Manage all social media; Instagram, Snapchat, and Twitter at races
• Work directly with the marking teams to keep brand strategy equivalent with the race team
Farm & Culture Co.
General Manager | 07/2015 - 02/2016
• Developed all branding and marketing for the company
• Managed all store operations
• Worked with all outside vendors ordering products
• Managed inventory for food and all supplies
• Handled all the social media outlets
Cytosport/Muscle Milk
Lifestyle Marketing | 11/2012 - 10/2014
• Manage relationships with key influencers, athletes, events, corporate alliances, entertainment venues, and Cytosport sales and marketing teams.
• Plan and manage all lifestyle events and marketing initiatives: Sundance, X-Games, Supercross, and Motocross races.
• Managed all Muscle Milk hospitality at Supercross races with local retailers and sales teams.
• Developed strong and trusting relationships with Muscle Milk’s professional athletes.
• Managed content and scheduling for Facebook, Twitter, and Instagram posts.
• Effectively utilizes each team member to his/her full potential.
• Knowledgeable in the fitness and lifestyle space; developed new content for media and online opportunities.
• Managed all sports marketing in-store retainer campaign in the US.
• Coordinated all athlete photo shoots.
• Managed and produced all elite athlete branded clothing.

Apple
Service Specialist | 09/2009 - 10/2012
• Provided exceptional customer service and helped visitors get the most out of their products.
• Instructed customers how to operate their Apple computers, iPhone and iPad, etc.
• Provided customer support and service at Genius Bar.
• Transferred data from customer’s old computers to their new computers.
• Worked in a high intensity environment and maintained multiple customer service needs for several clients in small amount of time.
Athlete
Professional Skateboarder | 01/2001 - 03/2011
Professional Skateboarder - Sponsorships included: Oakley, Volcom, Etnies, and World Industries.
• Silver and Bronze X-Games Medal winner – Woman’s Skateboard Street Competition
• First professional female skateboarder to be on the cover of an action sports magazine
Education history
Huntington Beach High School
High School Diploma | 2003 - 2007
Orange Costa College
B.A. in Communications | 2008 - 2011
Connections
Companies (0)
No information