Lawrence Gonzales:

Played a crucial role in introducing and refining a new operations-model to agency in partnership with Mazda, North America; Providing agency-wide engagement to new procedures to instill confidence and knowledge of best practices/processes. Championed cross-functional knowledge and integration; Led or coordinated project’s SOW development, scheduling, and resourcing while serving as primary point-of-contact for internal and external stakeholders. Responsible for identifying and anticipating project dependencies, deliverable, and risk management; Leading internal and client-facing meetings, communicating key points and recaps for team members.

Oversaw the day-to-day execution of web, OLA, and social projects for yearly model-year changeovers for several vehicles (Mazda6, CX-5, CX-9) and seasonal campaigns (Winter Season of Inspiration) while maintaining brand strategy.

Spearheaded the production of digital components for the ‘18 UCLA Optimism Campaign, a campaign highlighting the achievements of UCLA alum, staff, and community. Digital components included video spots with CNN, articles written by the Washington Post, and social activation through Buzzfeed, and others. Led digital production of Bruin Family Weekend, a yearly event for incoming freshmen and transfer students of UCLA. This included a multi-phase update of the website, development/deployment of 12-15 emails, and maintaining social media engagement.

Oversaw the creative, development, and launch of 10+ official theatrical websites that garner over 1m+ views per month; Process cycle included: Asset management, content management, coordinated launch with partners, and official trailer releases. Produced multi-phase email campaigns for theatrical release that was distributed to 50k+ users (Announcement, release, home release) Collaborated with departments to develop digital marketing activations to create engagement and awareness for movies; Projects include IOS sticker packs for The Greatest Showman and the interactive website for The Mountain Between Us. Clients: 20th Century Fox, Universal Studios, The Wendy Show