Layne Armstrong: Casting Associate & On Site Coordinator in Encinitas, CA

Audience casting and on site coordination for various award shows and nationally syndicated TV programs. Say What Karaoke- NYC, NY 2003 TRL- NYC, NY 2003 MTV VMA's- NYC, Los Angeles, CA 2003, 2007 MTV Movie Awards- Los Angeles, CA 2008,2009,2010 & 2011 Spike TV Scream Awards- Los Angeles, CA 2008, 2009, 2010 Spike TV Video Game Awards- Los Angeles, CA 2009 Los Primos MTV Latin VMA's- Los Angeles, CA 2009 Spike TV Guys Choice- Los Angeles, CA 2009, 2010 Christina Aguilera, VH1 Behind The Music- Los Angeles, CA 2010 Logo Awards- Los Angeles, CA 2010 Do Something Awards- Los Angeles, CA 2010, 2011 People's Choice Awards- Los Angeles, CA 2010, 2011, 2012, 2013, 2014 Nickelodeon Kids Choice Awards- Los Angeles, CA 2012 MTV Covergirl Block Party- Los Angeles, CA 2014

A Luxury Footwear Brand Marketing/PR: Obtain product placement in magazines, on nationally syndicated TV shows while gaining exposure through multiple online outlets and creating a loyal customer following in the USA Pantofola d’Oro, as seen on: The Voice, Celebrity Apprentice, RHOC, AMA's, MTV Movie Awards, Kids Choice, and celebrities including: Tosh.O, Snoop Dog, Gretchen Rossi, Brande Roderick, Jenny Mcarthy, Adam Levine, Kelly Clarkson, Karmin, David Hasslehoff, Jeff Garcia, Adam Levine, Jeremy Roenick, Piers Morgan, Ryan Braun, Tommy Hilfiger and more. Design and source marketing materials: look books, catalogs, flyers, billboards, media packets, t-shirts, hats, POP pieces, and invitations Develop and manage all email marketing campaigns Write copy for newsletters, press releases, advertisements, marketing materials & website Develop & maintain company’s presence on social media platforms Coordinate logistics for all trade shows attended Manage & oversee staff, insuran

You’re Kind of a BIG Deal Productions: Live Events Marketing, Casting & Consulting Clients included: Coastal Concierge, Shamir Lenses, Heather Smith Productions, Zipper Promotions, UCG Marketing, DD Studio, Bunim/Murray Productions, Ish Productions, MTV Productions, Gotham Casting, Pantofola d’Oro, David Tutera’s, My Fair Wedding, Adam Carolla’s, Mangria, Comic Con events Planned, coordinated and executed, special events from an idea to completion Supported onsite execution and management of key events, including event set-up and breakdown Lead multi faceted teams in the development of creative event design process Managed events to ensure that vendors comply with the terms of the event contract Staffed nationwide promotional ambassadors for live marketing events Casted nationwide for reality TV, print and commercials Casted seat fillers and key roles for major network award shows Coordinated key seat filler positions during live award shows Negotiated celebrity contracts for public

Full Service Advertising & Creative Agency My clients included: Sony Electronics, MetLife, and Campbell’s Soup Responsible for hiring brand ambassadors, organizing and managing marketing campaigns, mobile tours and in-store assisted selling programs on a national level Oversaw recruiting process by hiring an internal team to assist in creating external postings, interview candidates, conduct reference and run background checks Developed training manuals Arranged corporate seminars, training workshops and regional meetings Ensured staff was adhering to policies, procedures, and structure from HQ & onsite Managed security & general upkeep of the vehicles touring throughout the USA Acquired and maintained city permits for large events Created and managed our internal national secret shopper program Reviewed weekly event reports received from field then presented relevant results to the client though presentation decks Handled administrative and accounting tasks including: invoices, expe

John Garabedian's, Open House Party. Top 40 nationally syndicated, weekly radio show. Phone call screener & studio assistant Open House Party is a huge national event. It's broadcast every Saturday and Sunday night on Pop music FM stations across North America. It is totally listener interactive, with all music played from listener requests and is beamed live via satellite from the homes of host John Garabedian (Saturday) and Kannon (Sunday). http://www.openhouseparty.com/