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Management - Executive

Founder, CEO @ BluStarr Women's Action Sports Apparel

Executive

RacerX Article

Article in RacerX about our factory-backed women's pro motocross team in the mid 2000s.

<p><p>Over the last 25 years, I&#39;ve worked as a creative project manager in the advertising/marketing/PR industry. I love action sports, and during that time, I&#39;ve managed agency creative teams as well as action sports/motocross teams. I&#39;ve also developed, planned, and promoted local supercross events and branded ride days. I&#39;m very passionate about everything I do, and I actually started the first women&#39;s factory pro motocross team (Yamaha) to promote the brand (BluStarr) and sponsors. I then developed relationships with editors of the leading industry magazines (RacerX, TWMX) and was able to get regular coverage of our athletes and sponsors, as well as an 8-page feature article about the team. I&#39;m a brand evangelist and am very passionate about my work, whether it&#39;s marketing, creative management, team/sponsorships, or any other related activities. Currently working to launch BluStarr, a women&#39;s land-based action sports lifestyle apparel company, and seeking help with the startup process. Please send me a message if you might be interested. Looking for brand managers, operations, product design, production/process managers, or, ideally, someone who has a lot of experience and connections in some or all of the above. Lee</p></p>

Drawing from my 25+ years of agency, PR, marketing, negotiation, and vendor relations skills, I manage all aspects of the company, including research, strategic planning, design, production/outsourcing, commerce website design/functionality, distribution, media, sponsorships, and brand development. I also planned and developed our print, video, digital, and event marketing campaigns to engage our target customers and develop brand awareness within our demographic. 
     
• Launched and managed BluStarr.com, the first online women’s motocross/action sports lifestyle casual wear company. 

• Created the “BluStarr.com Team” of professional female motocross athletes who participated in nationally sanctioned motocross events to promote the brand and associate it with our target market. Coordinated team travel and all other logistics, as well as pre-race promotions, including press releases, autograph sessions, and other fan engagement opportunities.  After each event, I sent out branded race reports and event results, which were picked up by local and national media sources.

• Developed a series of “BluStarr” sponsored races, ride days, and other branded events to reinforce our association with the athletes and the sport. To help ensure each event’s success I developed budgets and media plans (radio/TV/Online/POP) based on our demographic’s tendencies and preferences. I then created an event “Sponsor Media Kit” to help procure secondary non-competitive, cash, co-op and media/services trade sponsors to help offset costs and increase each event’s profitability and exposure.

• Researched and retained an agency in the Reality TV industry (Endeavor) and created a BluStarr-themed “Pitch Piece” about women pro motocross racers traveling the country together, which was presented and well received by MTV and Original Productions (Ice Road Truckers, etc…) generating two offers to go into full production.

Owner/Brand Manager

Find out detailed information about Lee Bowers, Founder, CEO @ BluStarr Women's Action Sports Apparel in Colorado Springs, CO

Lee Bowers: Founder, CEO @ BluStarr Women's Action Sports Apparel in Colorado Springs, CO

Lee Bowers: Founder, CEO @ BluStarr Women's Action Sports Apparel in Colorado Springs, CO

Lee Bowers

RacerX Article

BluStarr women's motocross apparel

General Assembly

Colorado State University