Lee Lawrence: CREATIVE DIRECTOR in Corona, CA

Designing brand identities, print advertising, large format graphics, websites, online items and other miscellaneous artwork for select companies such as: LG Electronics, Panasonic, First Team, Cadbury, St.Joseph’s Hospital, PIMCO, Roland Digital Graphics, Corinthians S.C. and more.

Global brand specializing in toilet repair parts that has been the leader in their industry for over 60+ years. Managed and directed a team of 2 artists plus in-house photographer to design/produce packaging for 100+ SKUs world-wide, print advertising, digital marketing and social media. ACCOMPLISHMENTS: • Led initiative to take current packaging and re-design it to simplify messaging for consumers and showcase the product more effectively for a better in-store experience. • Put a project management system in in place to create a more efficient workflow and better tracking for the marketing team. • Responsible for creating a strong visual brand for Fluidmaster PRO Series products that was focus-group tested and resonated well with the professional plumbers and wholesale groups.

Kelley Blue Book is an Irvine, California-based vehicle valuation and automotive research company that is recognized by both consumers and the automotive industry. Led in-house team of 4 designers and empowered creation of engaging marketing / branding campaigns for internal and external clients from conception to production in social media, web, email, 4-color / 1-color print and video editing processes. ACCOMPLISHMENTS: • Created accolade logos and branding materials for Kelley Blue Book’s “Best Buy Award” and “Best Resale Value Award” that are currently being used on national television for OEM manufacturers such as Chevrolet, Subaru, Hyundai, Toyota and Ford. • Achieved following national awards: Graphic Design USA In-House Awards 2015 / Best Email and Poster. • Spear headed video creation and editing for monthly Kelley Blue Book and Cox Automotive sales training staff. Videos were distributed nationally to automotive retailers as well as creation of annual manufacturing award videos and in-house executive team announcements.

Paid daily newspaper. Published in Anaheim and owned by Digital First Media. Freedom Communications owned newspaper from 1935 to 2016. Positioned as Senior-level designer on Marketing design team for quality of personal work to be represented on broader publishing scale working with highly visible companies. ACCOMPLISHMENTS: • Art directed "Orange County Home Magazine", exclusive publication delivered to affluent home-owners in the Orange County, California area. • Received California Newspaper Advertising Executives Association (CNAEA) — Best Special Section Publication Award in 2003, 2004, 2005, 2006, and 2007: Special sections included “Pool&Spa”, “Best of OC”, “Holiday Guide”, “Golf Extra” and “OC Home.” • Collaborated with sales teams across multiple industries (Real Estate, Travel, Entertainment, Dining, Home Décor), creating effective advertising that closely followed customers’ brand strategies.