Lifestyle

Energetic and highly knowledgeable professional with 23+ years of experience in planning, launching and optimizing marketing
campaigns and sales. Resourceful and results - oriented offering expertise in critical thinking, interpersonal skills, multitasking, and
success in guiding teams to grow brand awareness within key areas. Seeking an opportunity for personal development & career progression

Cultivated and preserved business relationships and generated new clients resulting in increased brand partnerships across digital,
programmatic, branded content, print, and events
? Sold, managed, planned, and executed nationwide marketing campaigns to increase branding exposure, customer traffic, and sales for
major brands utilizing local newspapers, Gannett, Hearst, McClatchy and tronc, Inc. (Tribune)
? Ranked as "Top of Class" outperforming leadership expectations on calls, meetings, trade shows, conferences, and networking events
? Consistently exceeded aggressive monthly sales revenue quotas
? Collaborated with company partners to develop and actualize strategic plans to ensure timely delivery of insertion orders and an accurate
implementation of ad campaigns, performance, and reporting

Sales Director

? Brainstormed and executed ideas for online and offline marketing and advertising campaigns to acquire and retain customers
? Delivered 130% of budget by leveraging existing relationships, and newly formed partnerships with clients and agencies
? Managed multi-platform solutions for 40+ national magazines, 8k websites for B2B and B2C programs
Successfully closed Singapore Airlines within first 90 days; six-month campaign valued at over $500k

Account Executive

? Oversaw the on-boarding publishers, direct sellers, account managers, and ad ops, and direct advertisers on supply side
? Directed sales activities with clients and advertising agencies such as prospecting, campaign management, and collections
? Created and managed marketing programs, presentations, and collateral to support ad sales

National Sales Director

? Managed all regional advertiser accounts; representing Wall Street Journal's digital out-of-home media
? Expanded to new businesses by developing effective sales, direct needs analysis, account consultations, advertising and marketing
campaigns to achieve optimal sales results
? Built alliances with colleagues representing other WSJ solutions ensuring inclusion of DOOH in RFP's, planning and client meetings
? Promoted key account development and partnerships resulting in clients and agencies desiring comprehensive marketing programs

? Sold/managed $7M book of business; opened opening a new office within a competitive saturated market
? Conducted in-depth competitive analysis to identify new prospects and grew Western territory 75% within in first two years
? Generated highest company revenue within the first year of opening
? Received Chairman's Award for Highest Revenue and largest percentage of New Business sold for 6 consecutive years
? Determined non endemic categories and executed strategies for target audiences and aligned campaigns with demographics
? Highly increased visibility of all brands and products in the market

National Sales Manager

Spearheaded $5 million dollar book of business tasked with growing business from major national accounts representing 72 Business
Journals and 41 sites nationally
? Grew Microsoft's business by over 50%.
? Successfully marketed and managed top producing national accounts in Northern California, Oregon, Washington, Utah and enterprise
accounts including Sprint, Doubletree, Wells Fargo, Microsoft, Cisco, Intel, and Verizon
? Annual revenue exceeded $5M through strategic selling outside of the RFP process

? Sold integrated advertising packages, leveraging print, digital & events with annual billings valued at over $1M dollars
? Exceeded sales goals by 20% within the initial six months by utilizing special supplements and strong negotiation skills with existing and new clients
? Competed for top performance awards and receiving the Chairman's Awards for top local producer and highest revenue in annual special
publication

Sales Manager

? Prospected new categories, managed clients prospected assigned categories for new business
? Designed new programs utilizing special supplements aligned with underdeveloped categories, delivering a 25% increase in revenue
within first year
? Received Chairman's Awards as top local producer and highest revenue in annual special publication

Find out detailed information about Lesley Churchill,  in San Juan Capistrano, CA

Lesley Churchill: in San Juan Capistrano, CA

Lesley Churchill

Nucleus Marketing

MNI/Time Inc

Local Corporation

Wall Street Journal

The Business Journals

The Business Journals

San Jose Business Journal

San Francisco Business Times