Lesli Carlson: Corporate Communications Coordinator in Denver, CO
Lesli Carlson
Corporate Communications Coordinator
Denver | United States
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Industries
Lifestyle
Outdoor
Snow
Yoga
Health & Fitness
Summary
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Work experience

Vail Resorts
Corporate Communications Coordinator | 07/2013 - Current
- Write, edit and distribute press releases for hospitality and corporate initiatives
- Coordinate media monitoring, analysis and research, including developing a monthly KPI report and providing
strategic recommendations
- Write, edit and produce the weekly company-wide newsletter, as well as the local newsletter, which has seen an increase of readership of 10% over the past year
- Update and maintain the Vail Resorts newsroom as well as VailResorts.com
- Plan and execute media events to foster relationships with local media, as well as in designated market areas

Vail Resorts
Ski Instructor | 11/2010 - Current
Teach skiing to children.
Texas Children's Hospital
PR & Marketing Intern | 09/2011 - 12/2011
- Took on sole responsibility for the hospital’s public relations efforts surrounding Halloween safety, from planning, writing materials, pitching to relevant media and on through to coverage tracking
- Assisted in writing for and keeping relevant content up on all social media outlets, including TCH’s Facebook, Twitter and blog, Medicine, Milestones and Miracles
- Raised $10,000 for Texas Children’s Hospital through a social media campaign from conception to execution
St. Regis Hotel
Marketing Intern | 05/2011 - 09/2011
- Composed articles for internal newsletters and edited brand wide publications such as Bespoke Magazine
- Relaunched brand Facebook page and implemented marketing strategies across all social media outlets
- Coordinated all efforts surrounding events for the St. Regis’ 10th anniversary summer including providing on site support for all related events
Sharpe + Associates, Inc.
Junior Associate/Artist Rep | 06/2010 - 11/2010
- Handed editorial assignments from conception to budgeting, production and follow through. Clients include: Parade Magazine, Fortune Magazine and Golf Digest
- Developed and executed impactful marketing strategies across Facebook, Twitter and other social media outlets
- Responded to stock requests and negotiated sales for the use of stock imagery. Clients included: 5280 Magazine, Time Magazine, Sunset Magazine, Women’s Health and more
- Created a PR list for campaign submissions in order to keep a roster of artists relevant
- Launched and maintained company blog: www.sharpeonline.tumblr.com
American Heart Association
Communications/Marketing Intern | 05/2009 - 08/2009
- Assisted with the development of media reports, PR plans and maintenance of media lists
- Aided in the execution of events such as the Go Red for Women Luncheon, Fight of Our Life Concert and Leadership Breakfast and provided on site support
- Wrote press releases, composed an article for Health & Fitness Magazine (circulation: 60,000), and secured on air interview with Radio Disney promoting START! Houston Heart Walk
- Supported all communication efforts surrounding the launch of Grammy-Award winning artist Kirk Franklin’s Fight of Our Life multi-state gospel tour in conjunction with the Power to End Stroke campaign including behind the scenes support on KHOU’s “Great Day Houston” promoting the tour.
Education history
Umbra Institute
None | 2009 - 2009
University of Colorado Boulder
Bachelor of Arts | 2006 - 2010
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