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Lesli Carlson: Corporate Communications Coordinator in Denver, CO

Lesli Carlson

Corporate Communications Coordinator
Denver | United States
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Outdoor
Snow
Yoga
Health & Fitness
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Summary

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Activity
Projects

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Work experience
Image Vail Resorts

Vail Resorts

Corporate Communications Coordinator | 07/2013 - Current

- Write, edit and distribute press releases for hospitality and corporate initiatives - Coordinate media monitoring, analysis and research, including developing a monthly KPI report and providing strategic recommendations - Write, edit and produce the weekly company-wide newsletter, as well as the local newsletter, which has seen an increase of readership of 10% over the past year - Update and maintain the Vail Resorts newsroom as well as VailResorts.com - Plan and execute media events to foster relationships with local media, as well as in designated market areas
Image Vail Resorts

Vail Resorts

Ski Instructor | 11/2010 - Current

Teach skiing to children.
Image Texas Children's Hospital

Texas Children's Hospital

PR & Marketing Intern | 09/2011 - 12/2011

- Took on sole responsibility for the hospital’s public relations efforts surrounding Halloween safety, from planning, writing materials, pitching to relevant media and on through to coverage tracking - Assisted in writing for and keeping relevant content up on all social media outlets, including TCH’s Facebook, Twitter and blog, Medicine, Milestones and Miracles - Raised $10,000 for Texas Children’s Hospital through a social media campaign from conception to execution
Image St. Regis Hotel

St. Regis Hotel

Marketing Intern | 05/2011 - 09/2011

- Composed articles for internal newsletters and edited brand wide publications such as Bespoke Magazine - Relaunched brand Facebook page and implemented marketing strategies across all social media outlets - Coordinated all efforts surrounding events for the St. Regis’ 10th anniversary summer including providing on site support for all related events
Image Sharpe + Associates, Inc.

Sharpe + Associates, Inc.

Junior Associate/Artist Rep | 06/2010 - 11/2010

- Handed editorial assignments from conception to budgeting, production and follow through. Clients include: Parade Magazine, Fortune Magazine and Golf Digest - Developed and executed impactful marketing strategies across Facebook, Twitter and other social media outlets - Responded to stock requests and negotiated sales for the use of stock imagery. Clients included: 5280 Magazine, Time Magazine, Sunset Magazine, Women’s Health and more - Created a PR list for campaign submissions in order to keep a roster of artists relevant - Launched and maintained company blog: www.sharpeonline.tumblr.com
Image American Heart Association

American Heart Association

Communications/Marketing Intern | 05/2009 - 08/2009

- Assisted with the development of media reports, PR plans and maintenance of media lists - Aided in the execution of events such as the Go Red for Women Luncheon, Fight of Our Life Concert and Leadership Breakfast and provided on site support - Wrote press releases, composed an article for Health & Fitness Magazine (circulation: 60,000), and secured on air interview with Radio Disney promoting START! Houston Heart Walk - Supported all communication efforts surrounding the launch of Grammy-Award winning artist Kirk Franklin’s Fight of Our Life multi-state gospel tour in conjunction with the Power to End Stroke campaign including behind the scenes support on KHOU’s “Great Day Houston” promoting the tour.
Education history
Image Umbra Institute

Umbra Institute

None | 2009 - 2009

Image University of Colorado Boulder

University of Colorado Boulder

Bachelor of Arts | 2006 - 2010

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1501 Lincoln Blvd.#1014 Venice, CA. 90291