Leslie Ethridge: in Boulder, CO

Worked with clients and cross-functional teams to develop briefs; took a social media project from concept to completion; identified optimal social platforms for campaign executions and ensure relevancy to target audience and client objectives; assisted in research and formulation of social media strategies. Daily copywriting and social community management for agency social channels.

Assisted in developing social strategies for clients and formulating monthly social content calendars.

Spearheaded online and in-store marketing efforts for a growing CPG company. Forged relationships with key accounts to increase sales by 70% over a 1 year period. Cultivated new accounts through networking and lead lists. Worked with brokers to maintain accounts. Developed, expanded and managed customer and broker relationships. Trained brokers and store employees on brand values, identity and products. Instituted a national marketing program to hire and train individuals to promote the brand in leading grocery stores; included scheduling demonstrations and events nationwide. Planned local and national marketing events, such as national trade shows and sampling events. Worked to certify products to meet various industry standards, including Non-GMO project and Gluten-Free certifications. Utilized sales reports via DataGarden to identify focus areas. Built a national brand ambassador program of athletes and foodies; managed sponsorships. Planned, developed and instituted a social marketing plan via daily social community management. Worked with a graphic designer to create marketing materials, including POP display materials and other event-specific documents. Wrote copy for new packaging design for the GATHER brand, as well as the new website re-design.