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Lev Kirshner: in San Diego, CA

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Lev Kirshner

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San Diego | United States
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Summary
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Work experience
Image San Diego State University

San Diego State University

Head Soccer Coach | 02/2000 - 01/2020

Inherited a program that was competing with four scholarships, a $2000 recruiting budget, and had nine losing seasons in 10 years prior to taking over as head coach. Responsible for rebuilding, marketing, and branding program to reclaim national recognition through leadership, business management, and exemplary recruiting. * Orchestrated, negotiated and navigated full complement of scholarships and migration to Pac-10 in 2005 * From 2005-2019, beat and/or found result against 40+nationally ranked teams, cracked country's top 30 poll seven different seasons in 15-year period, while having only two losing teams during non-conference play * 3 NCAA Tournament appearances in 2005, 2006, and 2016 * 2016 team ranked as high as 7th in the country, finished regular season in top 20, and beat #1 ranked team in the country, marking 1st time in history any SDSU team achieved this feat * 2010 and 2011 teams won 10 Division 1 soccer matches for 1st time since 1990-91 seasons * 2009 team finished season ranked 19th nationally in RPI; did not receive a NCAA bid * Pac-10 Conference Runner-up in 2006 and 2007 with 3rd place finishes in 2008, 2011, and 2016 * Navigated the political challenges of migrating a mid-major program into a Power 5 conference; Pac 10 Leadership and Business Management over Cross Functional Departments * Responsible for oversight and integration of numerous departments ranging from, but not limited to, Business Operations, Communication and Media Relations, Development, Marketing and Corporate Sales * Fiscal expertise of $500,000 budget in areas of Travel, Equipment, Recruiting, Scholarship, Event Management * Direct report for 12-15 staff while leading, managing, and coaching a team of 26-30 student-athletes * Monitored, coordinated, and cultivated cross functional lines of effective communication to ensure successful program performance within athletic department having 125+ employees Marketing, Public Relations, and Communications * Established and initiated content creation for tactical planning of various marketing strategies and public relation practices for promotion, branding, and community cultivation * Set numerous attendance records and branded program through coordinating and executing strategies in areas such as story building on social media platforms, season organization of game day giveaways, target market database dissemination, as well as clinic, public outreach, and on-campus promotion * Authored countless newsletters, articles, e-mail blasts, and press release materials during tenure as head coach * Public Speaking responsibilities within community, including event with 75+ New York Life employees Fund Raising, Business Development, Sales and Corporate Sponsorship * University ambassador maintaining stewardship of stakeholders for development and retention of gifts * Executed three major fund-raising projects amassing over $100,000 for stadium lighting, more than $50,000 for $50K for 50th Anniversary campaign, and more than $50,000 for scholarship endowment * Raised ~$25,000 for signage board project creating and producing the sales of advertising space * $15,000-$20,000 raised annually from private parties and corporate business connections * Negotiated $5,000 trade agreement with Courtyard-Marriott for naming rights of 11-year soccer tournament Entrepreneurship * Created, organized, and executed successful business paradigm for establishing soccer camps * Staffed and managed more than 25 employees, grossing $150,000-$200,000 in annual revenue * Established Public Speaking circuit in areas of recruitment, organizational culture, and motivation
Image San Diego State University

San Diego State University

Men's Assistant Soccer Coach | 08/1997 - 11/1999

Solely responsible for planning, organizing and coaching all training sessions as well as all facets of recruiting
Image Rutgers University

Rutgers University

Men's Assistant Soccer Coach | 07/1996 - 08/1997

Image Ohlone College

Ohlone College

Men's Head Soccer Coach | 05/1995 - 07/1996

Overall Record; 14 wins 7 losses and 4 draws
Image Cañada College

Cañada College

Women's Head Soccer Coach | 08/1992 - 05/1995

Education history
Image CSU-Hayward and San Jose State University

CSU-Hayward and San Jose State University

MBA | 1992 - 1993

Image Rutgers University

Rutgers University

B.A.

Image San Jose State University

San Jose State University

M.A. | 1993 - 1996

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1501 Lincoln Blvd.#1014 Venice, CA. 90291