Lian Petrie: Paid Media Manager in , FL

Create, implement, and monitor integrated and effective fundraising campaigns for over 15 nonprofit organizations simultaneously. Manage and train team members so team, for each campaign, can effectively: -Achieve SEM platform optimization; -Monitor various social media platforms; -Review prior data and trends to provide timely, up-to-date recommendations; -Create programs for prospective clients and provide current client audits; -Create and review briefs for fundraising campaigns; and -Research new social media opportunities and platform features.

-Supervised staff and carried out integrated fundraising campaigns. -Responsibilities included monitoring social media platforms, creating various data reports (pulling and cleaning data), providing strategic insights and recommendations, and training new staff.

-Daily responsibilities included SEM optimization; monitoring social media platforms; creating various data reports; and providing strategic insights for clients.

-Created and managed social media on platforms including Instagram, LinkedIn, and Facebook for a non-profit organization seeking to provide support for college students who have aged out of the foster care system. -Planned and wrote daily media posts across multiple platforms; -Tracked and analyzed media post performance; -Collaborated on marketing campaigns and workshop planning with the intern team. My involvement with Home of Champions resulted in: -A social media following triple its original count size on Instagram. -A great increase in presence on all social platforms.