Liane Sequeira: Brand Assurance Coordinator
Liane Sequeira
Brand Assurance Coordinator
United States
Skills
No information
Interests
No information
Industries
No information
Summary
No information
Activity
Projects
No information
Work experience
PocketWatch Entertainment
Brand Assurance Coordinator | 01/2020 - Current
• Key Brands: Ryan's World, Ryan's Mystery Playdate & Love, Diana
• Responsible for all Soft-line product development including apparel, accessories, footwear & bedding from concept to launch
• Coordinate the creation and dissemination of style guides
• Multi-task while managing 32 licensees to ensure products, photos, line lists, sell-in & sell
through data and information reach our internal teams
• Strategize and execute successful product and brand launches while working with retail
partners
• Collaborate with Branded Integrations Director to gather all necessary product information in order to execute production on promotional videos to enhance community engagement
Hybrid Apparel
Jr. Royalties Analyst | 05/2018 - 12/2019
• Key Licensor Partners: Disney, Warner Brothers, Universal Studios, Netflix & Viacom
• Report required information to each licensor and ensure company is up-to-date with all
payments & deliverables for over 120 license contracts
• Perform data analysis and verify that quarterly reporting follows guidelines for over 100
license agreements
• Oversee marketing programs for licenses and keep track of our contractual commitments to various marketing spends
• Successfully implemented improved reporting processes to ensure quality and accuracy
• Manage and understand details of all contractual agreements
IFMC Consultants
Social Media Intern | 02/2016 - 03/2017
• Managed Instagram and Facebook accounts for Styles Make Fights
• Freelanced for various fitness influencers to help grow their social media following
• Assisted in photo shoots
• Created press releases
Education history
California State Polytechnic University
Bachelor of Science | 2013 - 2017
Connections
Companies (0)
No information