Lindy Neubauer: Marketing Specialist in Laguna Niguel, CA
Lindy Neubauer
Marketing Specialist
Laguna Niguel | United States
Skills
No information
Interests
Military experience
united states air force
Active reserve
medical aerovac technician
E4 – 1998 - 2000
united states air force
Active duty
medical technician
E4 – 1993 – 1997
Summary
Activity
Projects
No information
Work experience
Kreative Haus
Freelance Marketing Communications/Writer | 01/2005 - Current
As a sole proprietor and freelance marketing communications professional, I'm focused on helping small businesses gain greater exposure with creative and compelling communication and publicity for their unique brand.
• Write, distribute and promote press releases.
• Conceptualize, write and distribute content on social media and blogs.
• Interview executives and subjects for article writing.
• Develop content for websites to increase traffic.
• Track and report traffic using Google Analytics.
• Stay atop industry trends and best practices by attending conferences, listening to webinars/podcasts, reading articles and professional networking. An active member of OC PRSA.
Newport-Mesa Audiology Balance & Ear Institute
Marketing Specialist | 08/2017 - Current
• Develop and implement content marketing and social media strategies and tactics to build awareness/engagement - Dizziland.com, Facebook, Twitter, Instagram, Linked In, You Tube, Yelp
• Manage website content, user experience, security and updates
• Write and edit copy for website, blog, public relations, advertising, social media, marketing material
• Distribute press releases and pitch local and trade publications for media coverage
• Design graphics for blog, social media, public relations to increase engagement
• Track and create reports for key digital metrics: website, social media, advertising, call tracking
• Support Physician Referral Marketing team with materials, messaging, reports
• Coordinate professional video production, as well as filmed and edited minor videos in-house
• Facilitate internal communications to foster positive employee morale and interaction
Irvine Chamber of Commerce
Communications Director | 09/2014 - 10/2015
• Managed all aspects of print and electronic communications including: quarterly magazine, weekly emails, website content, advertising, public relations, social media, SEO/analytics tracking
• Created/implemented content marketing strategy/editorial calendar with news module and blog
• Developed/implemented event marketing plans for increased publicity/attendance
• Managed marketing communications committee of 10 volunteers with monthly meetings
• Strategic communications planning with cross-functional collaboration (Economic Development, Destination Irvine, Emerging Professionals, events/programs, membership, government affairs)
Concordia University Irvine
Communications Director, Arts and University Communications | 02/2012 - 09/2014
• Publicized and interfaced with: Arts (Music, Theatre), School of Professional Studies, School of Education, School of Nursing, School of Business/MBA, Masters of Coaching and Athletic Administration, Masters of International Business, Wellness Center departments
• Managed print projects facilitating between academic departments and graphic designers, printers, media buyers, PR agency and other vendors
• Established a PR web page and public relations component to our MarComm team
• Disseminated university news with daily internal email to faculty/staff
• Streamlined project management and communication processes for marketing communications team
• Utilized all viable communication tactics and tools for greatest reach and efficacy of campaigns
• Served and collaborated on several internal committees on campus (crisis communications, internal communications, graduation, Concordia Cares (philanthropy))
Interush
Public Relations Manager | 01/2009 - 01/2011
• Managed content for three consumer websites (health, teen fitness and auto racing)
• Established and implemented social media strategies
• Managed promotions, sweepstakes and sponsorships: Stanton Barrett, Takuma Sato (IndyCar)
• Planned corporate events and sales conferences
• Wrote and distributed press releases and tracked media coverage
• Assisted with SEO and SEM campaigns
Expo Marketing Group
Program Manager | 01/2008 - 12/2008
• Managed up to 20 client projects simultaneously, from start to completion, including exhibit design process, estimate building, coordination of shipping, labor, show services, travel, budgets, logistics
• Supported high-volume sales team keeping projects timely, on target and within budget
Sundance Spas/Jacuzzi Hot Tubs
Communications Coordinator | 10/2005 - 01/2008
• Supported an expansive dual-brand dealer network writing and distributing weekly email blasts and quarterly newsletters
• Wrote copy for marketing materials including brochures, P.O.P and direct mail to increase sales, brand awareness and product knowledge
• Managed community relations program to generate goodwill on behalf of organization
• Developed and implemented public relations strategies: press releases, media kits, editorial opportunities, product reviews, article contributions; resulting in increased brand exposure
• Collaborated and managed aspects of event planning and implementing for annual dealer conference
Makita USA, Inc.
Marketing Communications Specialist | 10/2001 - 09/2005
• Provided strategic counsel and participate in new major marketing initiatives to include: over 20 product launches annually; sponsorships of Team Makita Suzuki and Ricky Carmichael, Supercross rider; Major League Soccer and the Mexican National Soccer Team; as well as the “Experience More” mobile marketing tour
• Developed collateral materials including catalogs, flyers, brochures, product P.O.P material, and promotional premiums to increase sales, brand awareness and product knowledge
• Initiated weekly internal news bulletins and a corporate “Makita in the News” display case to inform employees of publicity and sponsorship involvement to increase awareness and morale
• Developed and implemented public relations strategies: press releases, media kits, editorial events, product reviews, article contributions; resulting in increased brand exposure
• Developed and implemented product placement opportunities and exclusive tool sponsorships for TV/movie productions (i.e. Monster Garage, Monster House, Southern Steel, Big, Hostage, Terminal)
• Managed tradeshow logistics including booth selection, floor plan, staffing, graphics development
• Tradeshow marketing (15 annually) including pre and post-show mailings, advertising, leads, more
Education history
California State University Fullerton
M.A. | 2002 - 2005
Community College of the Air Force
A.A. | 1993 - 1997
University of Nevada, Las Vegas
B.A. | 1997 - 2000
Connections
Companies (0)
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