Lisa Caffey: Director, New Product development and Genesis OEM Management in Corona, CA

•Responsible for working directly with the Genesis OEM to build programs that generate more than $2B in originations and $50M in annual profit. • Develop the mid to long term strategy as well as new products to support Automotive sales and drive loan and lease originations. • Manage new product development initiatives for all three OEM to maximize sales efficiency, optimize profitability and meet other company objectives. • Lead In addition Pass Through program and associated vendors to drive incremental sub-primes sales.

Manage the Customer and Dealer Marketing teams, overseeing marketing, branding and strategy for Hyundai, Kia and Genesis. Lead the implementation of numerous strategies and tactics for dealer and customer business solutions to positively affect sales. Identified opportunities to realize over $200K in savings from the Marketing budget.

Developed strong business relationships with key internal and OEM partners to ensure cross-functional achievement of company goals. Monitored competitive incentive products and marketing activities to keep in line with consumer trends.

In this role, I developed and implemented successful advertising campaigns and strategic programs with a zero-dollar-budget by carefully analyzing user engagement metrics and utilizing social media marketing and web design expertise. I also contributed to an excellent 40% open rate by utilizing a clear understanding the customer journey and user behavior while streamlining processes to increase efficiency and optimizing engagement strategies.

I coordinated experiential marketing operations for several large events while directing team efforts focused social media integration, in-depth vendor relationship cultivation, contract negotiation, and budget management. I was in charge of implementing digital and social media marketing campaigns across multiple platforms while pushing strategic innovations including sharing real-time onsite experiences with the Lexus Digital community

Managed the Volkswagen and Dave Matthews Band summer tour partnership and the development of a data capture application. Managed internal teams and processes, including the development of creative briefs, development of creative concepts, pre-production and event production. Established and maintained solid relationships with creative, production, print production and partner agencies.

I supervised the development and implementation of several multimedia campaigns and projects as well as multiple marketing events and programs by collaborating with agency teams and external partners.