Logan Tracey: SEM Associate Manager in Costa Mesa, CA

? Owned SEM P&L for NBA and NCAA categories, totaling over $5.5M in spend and $56M in revenue (GTV). ? Improved NCAA category revenue by +80% and ROAS by +24% over a two year period. ? Designed and executed multivariate testing across bid strategies, targeting methods, landing pages, and ad copy. ? Produced campaign performance reporting for senior leaders, key stakeholders, and channel partners. ? Led strategy discussions with the larger marketing organization and contributed ideas for testing, fan experience, and data analysis. ? Performed competitive search analysis to develop a comprehensive industry understanding and provide insights to relevant stakeholders. ? Built dashboards in Domo to analyze YoY performance for paid search in comparison to other marketing teams and the business as a whole.

? Lead ongoing day-to-day management and creation of paid search, display, and you tube campaigns that included multiple countries, languages, and devices. ? Executed reporting, analyses and trend forecasting of PPC campaigns. ? Lead the creation and implementation of audience lists based off of variables that affect a user's likelihood of subscribing. ? Collaborated with the Product Team to create new features to acquire more subscribers. ? Managed relationships with ad network reps and grew advertising services within the organization.

? Monitored trailers and containers, while providing customer support throughout the transportation operation life cycle. ? Optimized container inventory at multiple customer sites through reassignment based on FIFO system. ? Provided status to management regarding deliveries and pick-ups to ensure freight remained on schedule

? Researched and identified social and economic impacts that could affect a client's investment strategies. ? Collaborated with peers to perform sector and investor analysis and report current events in emerging markets. ? Composed mock equity portfolios to develop potential strategies for clients.