Lonnie Horsey: Director of New Business Development in Valencia, CA

Responsible for helping companies offering engagement and monetization solutions for digital content publishers grow their customer base and achieve top-line revenue and growth. *Deliver targeted, customized, sales outreach campaigns to a global network of decision makers. *Conduct sales process from prospecting and presentations through negotiation and closing. *Maintained active relationships with current customer base and successfully grow new partnerships. *Created and designed all sales and marketing materials. *Tracked performance and provided strategies for new opportunities that help businesses increase revenue and optimize existing relationships.

Responsible for developing a creative and strategic vision for building the company's sales and business operations that position the company for long-term revenue and profit growth. *Lead the oversight and management of 1World’s global sales, content, and AdOps teams. *Aggressively identified opportunities and developed complex sales plans, tactical business solutions, and outreach to meet company goals. *Significantly enhanced annual revenue by establishing and growing various new client relationships. *Worked closely with partners to enhance relationships, excel growth and propel product up-selling. *Revamped the entire company cross-functional team flow for open communication, employee engagement and relations, and work performance. *Restructured all deals, contracts, and partnerships with clients, contractors, advisors, and strategic partners. *Conducted weekly global team meetings and new monetization strategy sessions.

Spearhead the growth of U.S. sales. *Accelerated new and existing account growth with the implementation of 1World’s monetization and engagement platform. *Conducted all parts of the sales process and negotiated and closed multiple deals throughout the U.S. *Exceeded all sales goals and substantially grew companies bottom line month after month. *Designed, developed, and conduct prospecting and lead generation strategies. *Tracked performance and provided strategies for new opportunities to increase revenue and optimize existing relationships. *Implemented new initiatives to enhance partner relations, cross-functional team collaboration, contract negotiations and up-selling strategies.

As the Director of Sales, I headed up all aspect of company growth, partner development and client outreach. *Designed and created operational, sales, and all marketing manuals. *Sole person responsible for growing new and existing partnerships with publishers worldwide. *Developed outreach and prospecting strategies to accelerate the sales process and keep the pipeline full. *Worked closely with AdOps to monitor and manage accounts for performance and enhance opportunities. *Designed marketing campaigns and materials to enhance brand awareness. As the Editorial Director for Sodahead.com, I was in charge of creating and monitoring content and set the overall editorial tone of the website. *Managed and created over 100 polls weekly for media partners in a wide variety of verticals. *Created and distributed a weekly newsletter. *Wrote over 50 articles and responses weekly on hot button issues and topics. *Kept users engaged

Sole owner and operator of a youth enrichment program. *Managed all aspects of business growth (Sales, PR, Marketing, Customer Retention, & New Business). *Worked closely with a diverse community of educators, leaders, parents, and business professionals. *Conducted public speaking events and seminars for various schools, educators, administrators, parents, and children. *Mentor and advise students and athletes in school, sports, health, and life. *Taught 200+ children weekly sports, fitness, and enrichment classes designed to build self-esteem, curiosity, and overall health and coordination.

I worked closely with franchisees to help them grow their mobile programs and generate additional revenue and sell new prospects mobile franchises. *Designed and created manuals, contracts, presentations, marketing and sales materials for mobile franchisees. *Worked with and advised over 100+ franchisees worldwide business strategies and growth opportunities. *Conducted prospecting and outreach methods to grow and sell mobile franchises worldwide. *Created mobile programming classes, elements, and sales outreach strategies. *Advised franchisees on contract negotiations and sales strategies to help increase annual revenue. *Operated a mobile program throughout the Greater Los Angeles/Pasadena territories.?? *Travelled throughout the U.S. opening new franchises and also conducted evaluations of existing business to ensure all policies and procedures were being met and to help owners put growth strategies in places.