Lori Heden: in San Clemente, CA

As creator and director of Summer Sessions Surf Shop's social media account ‘SummerSessions_Girls’, it was my job to keep followers informed of our latest products and promotions by proactively developing and consistently monitoring social media platforms. Through execution, analysis, and reporting of cultural trends and activities, I was able to create an influential social media site that appeals to a multitude of viewers. Since the creation of ‘SummerSessions_Girls’, sales of the latest merchandise have increased significantly as well as the extent of Summer Sessions marketing demographic. TOOLS: Adobe Creative Suite, Google Analytics, Social Media Management, Photography WEBSITE: www.newhampshiresurf.com INSTAGRAM: @summersessions_girls

As an intern for The Creative Coalition during the annual Sundance Film Festival, I participated in organizing and coordinating major events for the company such as 'The Spotlight Initiative Gala Awards Dinner' in Park City, Utah. These tasks included handling product mail outs, entering event data, arranging all displays and props for the day’s events, and performing other administrative tasks. I also assisted in managing schedules for celebrities and CEO's. Through this experience, I gained knowledge of the industry from many professionals working in the entertainment, marketing, and event planning industry. TOOLS: Adobe Creative Suite, MS Office, Google Analytics, Apple Products WEBSITE: thecreativecoalition.org

As former head of Social Media and Public Relations for this project, my job consisted of gethering and publishing specific content for social networking platforms including Twitter, Instagram, and Facebook, with the purpose of increasing awareness for the production. Utilizing and developing a social media road map helped build an accurate and strong identity for the company, form relationships with viewers, and develop close partnerships with individual sponsors, professionals, and companies. Along with maintaining support with established stakeholders, my colleagues and I developed a social media and marketing strategy to broadcast across America and Canada. Through communication and determination, Far From Home Movie has now become an international film now featured on Red Bull TV and in nearly 20 global film festivals. Support and partnerships include, Hulu, VICE, Snowboard Magazine, Westminster College, and more. Tools: Adobe Creative Suite, MS Office, Google Analytics