Lyle Bryson: Graphic Designer in Los Angeles, CA
Summary
Activity
Projects
Work experience
Freelance
Graphic Designer | 08/2022 - Current
Providing freelance graphic design services for both established and startup apparel, lifestyle, and beauty/skincare brands. Working across three key pillars: brand, digital, and product.
[Brand]
Engage with clients in a process of discovery, design exploration, and conceptual development to deliver impactful brand identities, brand style guides, and brand/product campaigns.
[Digital]
Application of brand identity and copywriting across e-commerce, email, and social media. Experienced with building e-commerce sites, email campaigns, and go-to-market (GTM) social media strategies grounded in holistic brand strategy.
[Product]
Ideation and production of branded graphics for product application to align with key brand and product marketing campaigns or initiatives.
[Agencies I’ve worked with] Zero Studios, Groundswell Experiential, Design with Cycle
[Select Clients] TREW Gear, YoungLA, Bala, Ringo, Common Wave Hi-Fi, Anastasia Beverly Hills, Dundas Beauty, Alexandra Wagner Skincare
686
Marketing Coordinator | 03/2023 - 07/2023
Implemented a Marketing Go-to-Market (GTM) Calendar to operationalize key brand and product marketing initiatives.
Conducted a series of stakeholder meetings focused on observing, assessing, and validating the cross-functional usability of a Marketing GTM Calendar with leads from E-commerce, Creative, and Product teams. Facilitated support for 686’s Winter 2023 collection wholesale rollout by landing three significant retail point of purchase (POP) projects in 90 days. Coordinated with internal and external partners to pull off 686’s annual strategic off-site retreat, Base Camp 2023.
Sun Diego Boardshops
E-commerce Coordinator | 07/2021 - 08/2022
Coordinated new and seasonal product launches for Sun Diego Boardshop’s 60+ E-commerce brands.
Owned E-commerce inventory workflows, from generating merchandising reports to managing & uploading all new product data to the retailer’s Shopify store (+ each of the steps in between!). Utilized Shopify app integrations (Matrixify and Stocksync) to manage individual product data and automate new product collections. Designed 2-3 E-commerce assets (web banners, landing pages, new product/collection cards) and 1-2 marketing emails each week to highlight new product drops. Sun Diego Boardshop’s E-commerce sales grew 200% from July 2021 to August 2022.
Education history
California Polytechnic State University-San Luis Obispo
B.S. Business Administration | 2016 - 2020
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