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Lyle Bryson: Graphic Designer in Los Angeles, CA

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Lyle Bryson

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Graphic Designer
Los Angeles | United States
Skills
  • Graphic Design
  • Brand Design
  • Digital Design
  • Art Direction
  • Apparel Graphics
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Interests
Digital arts
DJing
Fashion
Listening to music
Reading
Writing
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Industries
Bike
Creative Agencies
Fashion
Lifestyle
Music
Outdoor
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects
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TREW Gear Experimental Division

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Digital Design for Sun Diego Boardshop

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686 x Terrain Adventure Co.

Work experience
Image Freelance

Freelance

Graphic Designer | 08/2022 - Current

Providing freelance graphic design services for both established and startup apparel, lifestyle, and beauty/skincare brands. Working across three key pillars: brand, digital, and product. [Brand] Engage with clients in a process of discovery, design exploration, and conceptual development to deliver impactful brand identities, brand style guides, and brand/product campaigns. [Digital] Application of brand identity and copywriting across e-commerce, email, and social media. Experienced with building e-commerce sites, email campaigns, and go-to-market (GTM) social media strategies grounded in holistic brand strategy. [Product] Ideation and production of branded graphics for product application to align with key brand and product marketing campaigns or initiatives. [Agencies I’ve worked with] Zero Studios, Groundswell Experiential, Design with Cycle [Select Clients] TREW Gear, YoungLA, Bala, Ringo, Common Wave Hi-Fi, Anastasia Beverly Hills, Dundas Beauty, Alexandra Wagner Skincare
Image 686

686

Marketing Coordinator | 03/2023 - 07/2023

Implemented a Marketing Go-to-Market (GTM) Calendar to operationalize key brand and product marketing initiatives. Conducted a series of stakeholder meetings focused on observing, assessing, and validating the cross-functional usability of a Marketing GTM Calendar with leads from E-commerce, Creative, and Product teams. Facilitated support for 686’s Winter 2023 collection wholesale rollout by landing three significant retail point of purchase (POP) projects in 90 days. Coordinated with internal and external partners to pull off 686’s annual strategic off-site retreat, Base Camp 2023.
Image Sun Diego Boardshops

Sun Diego Boardshops

E-commerce Coordinator | 07/2021 - 08/2022

Coordinated new and seasonal product launches for Sun Diego Boardshop’s 60+ E-commerce brands. Owned E-commerce inventory workflows, from generating merchandising reports to managing & uploading all new product data to the retailer’s Shopify store (+ each of the steps in between!). Utilized Shopify app integrations (Matrixify and Stocksync) to manage individual product data and automate new product collections. Designed 2-3 E-commerce assets (web banners, landing pages, new product/collection cards) and 1-2 marketing emails each week to highlight new product drops. Sun Diego Boardshop’s E-commerce sales grew 200% from July 2021 to August 2022.
Education history
Image California Polytechnic State University-San Luis Obispo

California Polytechnic State University-San Luis Obispo

B.S. Business Administration | 2016 - 2020

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Companies (0)

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1501 Lincoln Blvd.#1014 Venice, CA. 90291