Log InSign Up

Madeline Cragin: Global Brand Manager, The Sims in Redwood City, CA

Profile background

Madeline Cragin

Profile avatar
Global Brand Manager, The Sims
Redwood City | United States
Skills

No information

Interests
Dance
Painting
Yoga
Mountain biking
Snowboarding
Hiking
View all
Industries
Bike
Creative Agencies
Fashion
Lifestyle
Music
Outdoor
View all
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

No information

Work experience
Image Electronic Arts

Electronic Arts

Global Brand Manager, The Sims | 06/2020 - Current

• Exemplify astuteness in shaping and optimizing robust marketing strategies for the world-renowned, interactive entertainment brand using consumer insights, trends, and various online marketing channels. • Boosted the overall consumer experience by orchestrating, developing, and implementing new products, representation updates, and other additional base game upgrades for The Sims 4. • Delivered strategic direction to the overall facets of the Sims, including budget management, team supervision, relationship building, project implementation, product development, and various brand marketing activities. • Introduced exceptional impactful campaigns that support the overall brand positioning and strategy through close collaboration with cross-functional teams, such as game development and marketing. • Contributed to the success of creating insight-based player experiences and amplifying ongoing engagement by assessing the consumer target (Gen Z) and identifying cultural, consumer, market, and industry trends. • Exceeded twice the revenue goal by providing hands-on support and strategic oversight of the product "Kits." • Served as the reliable marketing expert to manage end-to-end production of Kits for 2022, from theme development to marketing, content campaigns, CRM, data analytics, asset planning, and communications.
Image lululemon athletica

lululemon athletica

Brand & Community Maven | 06/2017 - 08/2019

- Defined, created and executed an integrated marketing area strategy to drive brand resonance and acquire new customers - Created North America Community Disruption strategy based on identified market trends and insights alongside Maven team and Global cross-functional teams - Project managed and produced large-scale events and brand activations as well as innovative online experiences and campaigns - Managed key brand partnerships, influencer and ambassador relationships - Consulted and led trainings to area retail teams on Community Marketing
Image lululemon athletica

lululemon athletica

Public Relations Specialist | 12/2014 - 06/2017

- Developed and executed high-impact, creative, and proactive global PR strategies for product launches, partnerships, events and brand moments - Managed relationships with relevant global media and influencers and acted as the primary contact for consumer media - Created, owned and executed Global Men's PR Strategy (when company shifted to prioritizing Men's growth, 2015-2017) - Oversaw Men's PR Agency, sample inventory purchasing process, product placement and seasonal gift guides - Created messaging and prepped executives for interviews and features
Image lululemon athletica

lululemon athletica

Communications & PR Coordinator | 07/2013 - 12/2014

- Supported in the seamless execution of media events & experiences Oversaw Global Press & Media inbox - Drafted proactive pitches - Managed product sample journey - Owned all media monitoring reports and created a platform for internal global communication of coverage - Sponsored by lululemon as Coordinator to move to Vancouver, Canada
Image lululemon athletica

lululemon athletica

Communications Intern | 05/2012 - 05/2013

- Created communications and content for both an internal and external audience - Oversaw external communication projects for the first-ever SeaWheeze Half Marathon - Wrote media advisories, traffic advisories and press releases - Live-reported on Global internal Blog on lululemon's annual internal Leadership Conference
Image IES Abroad

IES Abroad

Marketing Intern | 05/2011 - 08/2011

Education history
Image Elon University

Elon University

Bachelor of Arts | 2009 - 2013

Connections
Companies (0)

No information

1501 Lincoln Blvd.#1014 Venice, CA. 90291