Madeline Cragin: Global Brand Manager, The Sims in Redwood City, CA

• Exemplify astuteness in shaping and optimizing robust marketing strategies for the world-renowned, interactive entertainment brand using consumer insights, trends, and various online marketing channels. • Boosted the overall consumer experience by orchestrating, developing, and implementing new products, representation updates, and other additional base game upgrades for The Sims 4. • Delivered strategic direction to the overall facets of the Sims, including budget management, team supervision, relationship building, project implementation, product development, and various brand marketing activities. • Introduced exceptional impactful campaigns that support the overall brand positioning and strategy through close collaboration with cross-functional teams, such as game development and marketing. • Contributed to the success of creating insight-based player experiences and amplifying ongoing engagement by assessing the consumer target (Gen Z) and identifying cultural, consumer, market, and industry trends. • Exceeded twice the revenue goal by providing hands-on support and strategic oversight of the product "Kits." • Served as the reliable marketing expert to manage end-to-end production of Kits for 2022, from theme development to marketing, content campaigns, CRM, data analytics, asset planning, and communications.