Madison Forsythe: in , CA

Collaborate with brand managers to strategize content ideas based on analytics, goals, and industry trends to ensure our videos will resonate. • Organize daily logistics of content creation including budgeting, KPI tracking, creating calendars, booking travel, and paying invoices. • Simultaneously manage the content requirements of four sporting categories and adjust tasks as needed in order to prioritize importance. • Provide feedback to freelance editors on videos and teach them how to create content that are consistent with the STX brand.

• Work quickly in high pressure situations to air replays on stadium scoreboards for up to 68,000 fans. • Adapt and problem solve during games due to the unpredictable nature of live events. • Clients include Super Bowl LII, Minnesota Vikings, Baltimore Ravens

• Edited graphics with close attention to detail to ensure that accurate information was broadcasted. • Shot footage of live games and immediately created gifs of important plays to anticipate the needs of the social media department. • Communicated across departments to ensure video concepts were understood and met the goals of all stakeholders.

• Directed four camera BTN Student U game broadcasts including equipment set-up, management of talent and crew, and construction of the run-of-show. • Researched teams, created questions, and performed sideline interviews with players and coaches that constructed a narrative and enhanced the broadcast.