Maiken Jorgensen: Marketing Manager in Carlsbad , CA

• Manage internal design and development teams by providing strategy and creative direction for client and agency projects. • Lead the agency's marketing efforts through email, website, photoshoots, social media, events and PR. • Manage social advertising campaigns for clients through Facebook Business Manager + track and analyze campaign performance daily to optimize conversions and ROI. • Grow organic social media presence for clients and agency by developing the strategy, creating content calendars, managing daily engagement and posting, and tracking analytics. • Build out clients' influencer networks + brand partnerships to increase engagement, cultivate lasting relationships, and reach new audiences. • Oversee the planning and execution of events by managing internal and external teams, serving as the point of contact for client communications. • Track and analyze clients' campaign performance across social and eCommerce channels by utilizing Google Analytics, Shopify, WebCube, Iconosquare and Facebook Ads Manager. • Manage budgets for clients' social advertising campaigns and for the agency's marketing plan. • Present monthly performance reports to client and team, communicating how the agency's efforts/strategies are maximizing clients' ROI.

• Managed social media accounts for clients and agency - Facebook, Twitter, Instagram, Pinterest, YouTube. • Helped launch paid social media campaigns and monitored budget/performance. • Assisted at photoshoots and client events, planned agency's networking events. • Created and managed agency's digital content in the form of blog posts, news articles, case studies, and social media. • Crafted compelling web, email, and social copy for upcoming client campaigns.

• Assisted customers with purchase decisions by maintaining knowledge and expertise about the products and brand. • Managed floor sets and window displays to ensure the store has visual appeal and represented merchandise effectively. • Received orders and process sales transactions. •Participated in weekly team meetings to discuss ways to improve the customers’ store experience and boost sales through more customer-focused interactions.

• Recruited professional athletes, models, celebrities & Instagram influencers to be brand ambassadors & managed all communications. • Achieved & maintained ongoing relationships with ambassadors, including professional surfer Carissa Moore. • Contributed to increasing the company's Instagram following by 51% in three months. • Maintained effective knowledge of product, audience, and Instagram outreach goals. • Tracked ambassador outreach, responses and partnerships in Excel.