Maila Bourisk: Social Media & Influencer Marketing Manager in Newport Beach, CA

• Define social media and influencer strategy. Set goals and KPI's across all platforms. • Ideate strategic social partnerships and brand development for growth opportunities • Plan and maintain editorial brand calendar. • Manage and oversee daily content and creative strategy across all channels. • Leverage data, insights, trends, and best practices to inform social creative and copy development with special attention to brand authenticity, tone, and voice. • Plan and host digital and in-person influencer events (ie. Fitness, Culinary, Financial themed events) • Seed quarterly influencer marketing campaigns and manage brand ambassador program. • Manage Community Coordinator and interns. Delegate tasks and report on progress.

• Assisted with creation, conception, and presentation of social media strategy and integrated marketing campaigns for social media channels with 400K+ total followers. • Created mission related social media campaigns to fundraise across all marketing platforms (Facebook, Twitter, Instagram, YouTube, Pinterest) for Breast Cancer Awareness Month, in partnership with Stand Up 2 Cancer and Breast Cancer Prevention Partners. Attended events with these partners throughout the year. • Lobbied in Washington D.C. for more health-protective laws for personal care products. Interviewed lobbyists, documented and captured content. • Collaborated with cross-functional departments (Content Marketing, Product Development, Video Production, Brand Marketing, Paid Social, Sales & Creative) to build consistency brand storytelling to best share the mission of the company. • Assisted in the planning for distinguished events and partnerships. Manage influencer relationships, including payment, contracts, as well as other paperwork and communications. • Reported weekly on cross-channel performance using data points to provide insights into performance, as a recap. • Strategized on ways to increase engagement using previous data points and insights. • Attended events and act as the communications support for partnerships. • Partnered with trusted non-profits such as EWG, Healthy Child Healthy World & Breast Cancer Prevention Partners to create various campaigns to fundraise and raise awareness.

• Write and edit copy for e-commerce and social media platforms. • Style customers via one-on-one appointment based consultations. • Create and implement Social Media Marketing strategies for shop owner. • Assisted with direct sales to industry buyers. • Photograph and style clothing for website + social, and other e-commerce sites. This was a freelance position, and the majority of the work was handled remotely.

• Collaborated with company stakeholders to develop concepts for monthly marketing campaigns. • Researched and develop relative editorial content. • Facilitated and edited content from contributors and guest writers. • Created the monthly Health & Wellness Newsletter using Adobe CS6. • Utilized Mailchimp to send press releases to 1,000+ students.