Mallorie Hendrix: Art Director in Camarillo, CA

Front Runner is an international adventure brand that has locations on 5 continents. As global Art Director, my job is to ensure the highest degree of design aesthetic is applied to every marketing material the customer experiences. By identifying high to low level funnels using data and analytics, I create a customer journey which reaches the consumer at a variety of touch points along their path to purchase. I research trends for a global market space making sure that the brand will be relatable across all regions. My current duties include, but not limited to, the following: • I use my management skills and interpersonal skills to lead global and local marketing projects. I also use excellent communication to direct, train, and inspire a team of global designers. • Establish and manage the implementation of the CI guidelines, templates and standards through the global design team to maintain brand consistency. • Develop and manage campaign roll out decks. Assure a fully integrated plan is accurately developed & executed in all territories so consumers get the right message at the right time within deadline. • Develop creative briefs based on ideas established in brainstorming sessions with direction, schedules, and expected deliverables (film, social media, email, e-commerce, etc.) for the creative team. • Create and present campaigns from the ground up for key stakeholders approval. • Develop and manage a Quarterly content gathering plan for stills and video. Pro-actively ensure brand has the best content available for website, social media and all other channels. • Manage website enhancement with UX/UI improvements, seasonal updates, product page updates, landing page updates, wireframes, and other website pages for desktop and mobile devices using web technologies. • Manage seasonal changes, featured products, new product displays, signage, vinyls and imagery, window branding for the Experience Center with the highest level of quality assurance. This also includes all event promotional materials and signage. • Research and share Industry knowledge, competition analysis with the marketing team and executive team. • Collaborate and partner with departments and operations units in assisting with day-to-day marketing duties as required. • Innovation that drives new ideas for interaction design, visual design, UX design, and experience design by utilizing strategic direction to provide an elevated customer experience. linkedin.com/in/mallorie/ instagram.com/mallorie_hendrix/ 805.341.8147 studiomallorie.com adventure.mallorie@gmail.com Experience Continued

Lead a creative team to build brand identities and brand expression for BED|STÜ, Oak Tree Farms, and ROAN. Each brand had a very specific demographic and using customer data to strategize messaging to each niche was essential for growth. I created end to end marketing for each brand. I also was responsible for updating the Magento e-commerce store by adding seasonal imagery, product positioning, user generated content integration, tracking pixel integration for Facebook and other retargeting platforms, choreographed sales events, identified and position categories, ran system updates, and more. I was responsible for all seasonal look book development which took coordinating photographers, locations, models, production design, and sending off to print all while staying within a strict budget. Achievements: • Manage email marketing end-to-end with user growth rate and revenue growth YOY. • Managed end-to-end Facebook/Instagram conversion ad campaigns • Created unique niche branding for 4 distinct brands by utilizing user research and data

both in house and remotely to create email campaigns, digital marketing assets, billboard ads, and social media ads for primarily the automotive industry.