Mallory Alexander: Freelance Designer in Centennial, CO

Undertook a logo redesign and created new marketing collateral for an event DJ based in Mesa County. After completing the rebrand, I stayed as an employee and helped with various responsibilities for weddings and other events. • Designed a logo rebrand and other marketing collateral including business cards, social media branding, stickers, and flyers • Design photo strips for wedding clients for their use at the photo booth • Attend events, set up photo booth and run for guests at events, break down photo booth

Improved activity on social media platforms and increased followers, interactions and tracked stats of users. Managed marketing requests for Alumni affairs while staying within branding guidelines. Attended Alumni events and photographed participants for sharing purposes. •Update website designs and email marketing layout using Blackbaud Net Community software to update campaigns •Manage all social media accounts and engage followers to help increase event participation •Photograph multiple alumni events for social media purposes and participation tracking •Design website collateral and printed material for events, fundraisers and other Alumni affairs •Update template designs for emails and previous marketing materials

Helped make design decisions for a new website draft for Southern Colorado Clinic. Worked with another designer to make new suggestions including a new color palette, layout format, and information importance. • Created prototypes using adobe XD to help clients visualize new direction • Researched extensively to find out information that is most important to clientele and user experience • Sent over suggestions for different navigation, colors, fonts, and overall layout for website • Changes (suggested by me) were made by head designer before publishing the live site: southerncoloradoclinic.com